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~ UBsend ~

UBSEND ALLIANCE WITH GLS:

REVOLUTIONISING CARRIER

LOGISTICS

Text: Frank Calviño & Sanne Leenders // Photos: GLS & UBsend

Nearly a decade ago, UBsend emerged as a game-changing logistics provider, offering
businesses of all sizes a seamless way to reduce time-to-market and access a vast network of
carriers—both local and international. Today, UBsend operates in 190 countries worldwide,
delivering a fully carrier-agnostic solution that empowers businesses to make logistics

choices without constraints.

espite this neutrality, one partnership When was UBsend off icially founded?
remains deeply embedded in UBsend’s “It was in 2014,” Flemming confirms. “Of course, it was
Djourney: GLS. As the first carrier the result of years of refining ideas, and we’ve learned a
to embrace UBsend’s agnostic model, GLS great deal along the way—sometimes the hard way. But we
demonstrated that quality service alone can drive entered the market at the perfect time, just as businesses
success in a competitive logistics landscape. This were recognising the value of an integrated, multi-carrier
collaboration serves as a benchmark for how carrier solution.”
solutions are evolving across Europe, making it an
essential case study for understanding the ever- He adds: “Today, seamless integration is an industry
shifting dynamics of the industry. expectation. Businesses demand access to all carriers, real-
To delve deeper, we spoke with Flemming Amar, time tracking, comprehensive reporting—everything we
Managing Director at UBsend, and Morten Villberg, originally envisioned. As omnichannel models evolved, our
Group Executive Director, Strategic Accounts & Business goal remained unchanged: to ensure that, regardless of the
Development at GLS International. Let’s begin. sales channel, the logistics experience remains consistent
and efficient.”
The origins of UBsend: A decade of evolution
Tell us about UBsend’s background. When and why was it UBsend’s core goal: A seamless multi-carrier solution
founded? “Our vision is simple,” says Flemming. “We aim to be
“UBsend was established ten years ago with a clear the independent, carrier-agnostic provider that offers
mission: to accelerate e-commerce logistics and simplify businesses a single integration for all their logistics needs.”
carrier selection,” says Flemming. “At the time, the
logistics market was expanding rapidly, and businesses “With UBsend, companies can enter new markets with
needed a solution that could integrate multiple carrier confidence, knowing they have access to all relevant
options within a single API, streamlining the entire carriers—including key local players—in one streamlined
process.” solution. This efficiency is crucial for businesses looking to
scale across different regions quickly.”
He continues: “We saw this need first-hand—we were
part of a retail group and needed this solution ourselves. The UBsend-GLS Collaboration: A pioneering
As we developed the concept, we realised it wasn’t partnership
just e-commerce that would benefit. B2B, B2C, and How did the partnership between UBsend and GLS come about?
omnichannel businesses also required flexible logistics “GLS was our first partner and has remained a strategic ally,”
solutions. Our platform offered both the global reach of Flemming explains. “We needed a carrier that could support
major players and the local expertise essential for efficient not just B2B and B2C operations, but all sales channels,
delivery.” under a carrier-agnostic framework. GLS was the first to
embrace this approach.”

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