Page 50 - CBM33-V2

~ Ranpak ~

ON-DEMAND PRINTING

CAPABILITIES IN PACKAGING

UNLOCK STRONGER CUSTOMER LOYALTY

Text: Ranpak //

Ranpak’s new Print’it!™ solution adds custom, full-colour designs to box tops – eliminating
the need for multiple SKUs.

s packaging automation drives greater giving up a powerful brand differentiator for the sake of
efficiencies in the warehouse, it’s often maintaining efficiency.
Afocused on unlocking operational benefits
that can improve sustainability and reduce costs. Where operations can enable marketing
However, the ability to elevate the unboxing The Print’it! system solves these issues by printing directly
experience is sometimes an overlooked or secondary onto packages that have already undergone upstream
benefit, but one that can have strong business height-reduction and lid application. The ability to
impact in the long term. When 61% of consumers support separate branding for individual packages on
are more excited by packages that arrive with a single line is an ideal match for third-party logistics
1
branding the value of using design to drive affinity providers (3PLs), e-commerce businesses, and other
is clearly significant. That said, there is often a fulfilment parties looking to gain a competitive edge in
perceived trade off because multiple designs result their packaging presentation. Brands can then support
in increased complexity for operations due to a endless possibilities like limited time offers, seasonal
ballooning number of SKUs. designs, birthday messages, or even using the designs for
Developed in response to these challenges, Print’it! is an additional monetization strategy. This level of flexibility
Ranpak’s newest automated solution which allows unique means that the brand gains a powerful touchpoint with
designs to be printed on the tops of boxes, providing an end-consumers and the operation does not have to sacrifice
important branding edge that functions exceptionally well efficiency to support new creative materials.
in complex fulfilment environments. The solution represents
a milestone in the journey for brands to unlock greater Designed to work in tandem with Ranpak’s Cut’it!
creativity through their investments in packaging automation EVO™ height reduction machine or other lidded box
without sacrificing efficiency. systems, the Print’it! solution can slot into an automation
line unlocking custom printing while adding minimal
Cutting through complexity shouldn’t slow down complexity for operations. The ability to adjust heights and
creativity print unique, on-demand designs based off of license plates
Branded and printed boxes are not a new promotional means that the solution keeps pace with an automation
tool. Adding an element of recognition for customers line throughput rate of up to 15 boxes per minute. By
and building excitement for unboxing is a time-honoured adding a powerful on-demand printing solution to their
tactic for differentiating your brand and building affinity portfolio of automation solutions, Ranpak is helping
with your customers. In fact, up to a 40% uptick in brand brands bridge the gaps between marketing and operations
2
loyalty is possible when packaging is personalized . while elevating packaging quality for end-consumers.••
However, without solutions that can print on-demand,
offering multiple designs creates the need to store more
SKUs while adding an increased level of complexity to
operations. Employees must ensure the right orders are
matched with the right packaging. With more designs
to match with individual orders, the greater the need for
attention to detail. Printing new promotional materials MORE INFORMATION:
also requires planning with enough lead time to produce 1: https://www.bouvierkelly.com/packaging-affects-brand-perception/
necessary SKUs and can lock brands into specific 2: https://www.radial.com/insights/unboxing-its-all-about-how-you-make-
messaging. In the worst case, these factors can dissuade them-feel
operations from enabling any personalization at all,

50