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~ UBsend ~

He recalls a defining moment in their discussions: “GLS “The ability to adapt to different consumer behaviours
said, ‘If you list us as an option at checkout, customers might across Europe,” Morten explains. “For example, shopping
choose us—or they might not. But if our service is strong, preferences in Denmark differ from those in Germany or
they will.’ That mindset was key. They understood their the UK. The UBsend-GLS partnership equips businesses
position in the market and saw the opportunity to compete with the tools to respond to these variations effortlessly.”
purely on quality.”
“And, of course, consumer expectations are evolving,” he
The ‘X to X’ carrier Aproach: Redefining European adds. “Younger generations shop across multiple platforms
logistics and prioritise sustainability. Having a flexible logistics
One of the biggest achievements of the UBsend-GLS model ensures we can keep up with these changing
alliance is the successful implementation of what they call demands.”
an ‘X to X’ carrier model. By integrating UBsend’s API with
GLS’s logistics expertise, they have created a seamless carrier The future of logistics: Multi-carrier vs single-carrier
solution for businesses across Europe—regardless of size, networks
sector, or operational complexity. In an industry that is constantly evolving, a key debate
continues: Will logistics favour multi-carrier networks, or
“This collaboration proves how powerful our combined will single-carrier solutions dominate?
capabilities are,” says Flemming. “By leveraging GLS’s vast “I strongly believe in multi-carrier networks,” Flemming
network and UBsend’s flexibility, businesses can access a asserts. “Large e-tailers and retailers are increasingly
single, scalable logistics solution that truly covers the entire adopting this approach because it simplifies IT
continent.” architecture. A single platform accessing multiple carriers
with integrated tracking and line-haul flexibility offers
GLS was quick to embrace UBsend’s carrier-agnostic approach. unmatched scalability.”
What does that say about your conf idence in GLS’s services?
“We’ve never been afraid of competition,” says Morten. “GLS “That said, the single-carrier model still has its place,” he
started as a B2B player, but as the B2C market evolved, acknowledges. “For smaller businesses, or those operating
we saw an opportunity to expand. Partnering with UBsend within a single market, a dedicated carrier can sometimes
allowed us to gain insights into B2C logistics and enhance be the most viable option. It’s a segment-by-segment
our offering.” discussion.”

“Our focus has always been on quality,” he continues. “We Morten agrees: “You need critical mass to truly capitalise
believe that if we consistently deliver excellence, customers on a multi-carrier approach. However, businesses must
will naturally choose us. This collaboration allows us to ultimately align their logistics strategies with consumer
prove that, time and again. Moreover, we are selective about expectations and operational agility, and we will continue
relationships with consolidators, and it is based on trust, to seek direct relationships with individual shippers,
mutual partnership spirit and the fact that we do not work regardless of their size.”
with pure platform players. UB Send being a player that
consolidates the client volume.” What’s next for UBsend and GLS?
What are the future plans for this partnership?
A Pan-European solution with global ambitions “For UBsend, the focus is on international expansion,”
With over 905 million parcels transported in 2024 and says Flemming. “Our platform is already equipped for
more than 250,000 customers, GLS is a powerhouse global integration, so the next step is to support customers
in European logistics. By combining this extensive entering markets beyond Europe—such as the USA and
infrastructure with UBsend’s agile integration, the alliance Canada.”
delivers an unparalleled pan-European logistics solution.
“For GLS, we have three key priorities,” Morten adds.
Which markets are seeing the strongest impact from this “Firstly, we are expanding our global footprint, with a
partnership? strong presence already established in North America
“To be honest, all of Europe,” says Morten. “Over the past and plans to grow in Asia. Secondly, we’re enhancing our
decade, we’ve built one of the most extensive logistics B2B capabilities, leveraging our B2C strengths to improve
footprints across the continent. Through UBsend, efficiency. Lastly, we’re studying consumer behaviour
businesses can now access this network with ease, trends to refine our out-of-home delivery solutions.”
regardless of where they operate.”
“Our goal remains the same: to continuously develop
What are the biggest logistical challenges this alliance has innovative solutions that meet the needs of today’s—and
helped solve? tomorrow’s—customers.” ••

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