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~ Packeta ~

PACKETA & ABOUT YOU :

REDEFINING CROSS-

BORDER E-COMMERCE

IN CENTRAL EUROPE

Text: Tomasz Dominik, Business Development Manager Packeta Germany // Photos: Cross-Border Magazine

Out-of-Home Delivery Driving Customer Satisfaction in CZ &

SK - Meeting the Growing Demand for Flexible E-Commerce
Logistics.

entral and Eastern Europe are one of to traditional home
the fastest-growing e-commerce regions delivery helps minimize
Cin Europe. With increasing customer inefficiencies, while the
expectations around speed, flexibility, and fast delivery and pickup
convenience, retailers face the challenge of adapting times support the high TOMASZ DOMINIK
their logistics to meet local preferences. One major service levels ABOUT BUSINESS DEVELOPMENT MANAGER
difference compared to Western Europe is the YOU aims to maintain. PACKETA GERMANY

strong popularity of out-of-home (OOH) delivery Equally important , the
methods, such as pick-up points and parcel lockers, carrier’s user-friendly app
which are often preferred over home delivery. and tracking tools create a transparent and seamless delivery
experience that is already highly popular among Czech and
ABOUT YOU, one of Europe’s largest online retailers for Slovak consumers. Cost-effectiveness also played a role, with
,
fashion and lifestyle recognized the importance of addressing Packeta’s solutions offering potential long-term savings.

these local preferences to stay ahead in a competitive market Finally, the positive track record in the Czech Republic made
and deliver superior customer experiences. In both the Czech the extension into Slovakia a logical next step.
Republic and Slovakia, the company turned to Zásilkovna,
part of the Packeta Group, to strengthen its last-mile delivery Smooth Technical & Operational Integration
offering. While i ntegrating a new carrier into an e-commerce supply
chain is rarely a small undertaking, both Zásilkovna and
Why ABOUT YOU Chose Zásilkovna ABOUT YOU e mphasize that the process went smoothly
For ABOUT YOU, the choice of partner was driven by clear and efficiently .
strategic priorities. Zásilkovna, a household name and love
brand in Czechia and Slovakia, operates one of the largest In Slovakia, the rollout took around nine months, from
networks of pickup points and parcel lockers (Z-BOXes) in project initiation to go-live in May 2025. The teams worked
the region. The carrier has built a reputation for convenience, closely together to ensure seamless technical and operational
speed, and reliability—attributes that align closely with readiness.
ABOUT YOU s own customer promise.
’

From a technical standpoint, Packeta’s systems and support
The decision was driven by several factors. Zásilkovna’s vast were particularly appreciated.

network coverage provided ABOUT YOU with a much

wider choice of delivery options for its customers. The “I would say Packeta’s API is pretty simple and
system’s proven ability to reduce undeliverables compared straightforward. The documentation they provide is well

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