Page 24 - CBMAwards2025

~ Packeta ~

consolidated, and even though I had a couple of technical “Partnering with Packeta/Zásilkovna was a strategic decision
questions along the process, they were quick to reply and to strengthen our presence in the Czech and Slovak markets.

helpful in providing support . Overall, I would say this was I t’s always important that new partnerships not only align
one of the easiest integrations I have worked with—in spite with our growth goals but also provide tangible value to
of some delays caused by one specific WH development, and our operations and customers. Packeta delivered on both
some finetuning needed after the first round of production fronts. Their wide network and customer-friendly solutions

testing, everything went smoothly ” — Aires Silva, Technical have contributed to better service levels and supported
.

Project Manager for Carrier Integrations, ABOUT YOU our scalability in key regions. I’m proud of how our teams

executed the rollout and the positive feedback we’ve already
Operationally, teams were able to adapt quickly to the new received.” — Alexander Landahl, Head of Central & Eastern

processes, supported by intuitive systems and responsive Europe, ABOUT YOU SE & Co. KG

communication from Packeta.
Looking Ahead: Expansion and Innovation
Results: Measurable Impact on Volumes and Building on the success in CZ and SK, ABOUT YOU and

Behavior Packeta are exploring potential opportunities to deepen and
Since the go-live, the partnership has already shown tangible expand the partnership. Potential initiatives include:
results. In Slovakia, parcel volumes consistently rose within
the first month of operations before stabilizing at higher • Exploring new markets together and building on
levels. Locker-based delivery has proven especially popular: Packeta’s international network to bring the OOH
Z-BOX usage is 2.5 times higher than that of parcel shops, model to more countries in CEE .
confirming the strong customer preference for automated • Deeper system integration to enable real-time
solutions. tracking sync, automated returns, and smart routing.
• Enhanced delivery options such as express services in
Since the integration of Zásilkovna, the OOH share urban centers like Prague and Bratislava.
has increased by 6%, further underscoring the growing • Reverse logistics optimization through Packeta-
importance of pickup and locker deliveries among ABOUT powered return portals, in-app return location
YOU customers. In the Czech Republic, the impact is equally selection, and label-free QR-code returns.
evident. Regular customer satisfaction surveys conducted by • Joint sustainability initiatives, including low-
ABOUT YOU c onsistently score Zásilkovna on a high level, emission vehicles and consolidated routes.

a clear reflection of the carrier’s popularity and reliability • Co-branded marketing campaigns to drive awareness
among local shoppers. and highlight the advantages of OOH delivery.
Customer-Centric Experience Conclusion
lusion
Conc
Customer satisfaction is a critical KPI for ABOUT YOU The collaboration between ABOUT YOU and Packeta

, and logistics plays an increasingly central role in shaping highlights the importance of adapting to regional customer
perceptions. With Packeta, the retailer has been able to offer preferences in e-commerce logistics. By offering faster,
more choice and convenience, aligning with the expectations more flexible, and sustainable OOH delivery solutions, the
of Czech and Slovak shoppers. partnership has already enhanced customer satisfaction and
improved operational efficiency.

The Zásilkovna app and tracking tools provide transparency

and control, while the expanding locker network ensures Equally, the case underlines a broader lesson for international
customers can collect orders at their convenience. retailers: in markets where OOH delivery is the preferred
method, working with the leading local carriers is essential
Voices from ABOUT YOU to meeting customer expectations. ABOUT YOU s approach

’

This positive perspective is reflected across ABOUT YOU s shows the way forward, demonstrating that CEE is not only

’
organization. a region with unique logistics demands, but also a highly
attractive and fast-growing e-commerce market full of
“Launching this partnership for the Czech and Slovak potential.
markets has significantly expanded our delivery options and
improved the overall customer experience. The integration With proven results in Czechia and Slovakia and ambitious

process was smooth and professionally handled, and we’ve plans for the future, ABOUT YOU and Packeta are set to

already seen positive feedback from our customers who value reshape the cross-border e-commerce landscape in Central
the flexibility and speed that Zásilkovna offers. It’s a great Europe. ••
step forward in making our logistics even more customer-
friendly.” — Michaela Kotucova, Senior Country Manager
Czechia & Slovakia, ABOUT YOU SE & Co. KG

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