Page 27 - CBMAwards2025

~ LogiCommerce ~

ONALLIBRES.CAT:

HOW LOGICOMMERCE

HELPED A CATALAN

CULTURAL ICON GO

GLOBAL

Text: Judit Simon // Photos: Cross-Border Magazine

When onallibres.cat received the Cross-Border Magazine Award for its international

eCommerce success, it wasn’t just a recognition of strong sales or digital innovation — it was
a celebration of culture going global. For more than sixty years, Ona has been a cornerstone
of Catalan literature and identity.

oday, thanks to a powerful digital transfor- with LogiCommerce, the Headless eCommerce platform for
mation powered by LogiCommerce, it has creating and managing online stores for both B2B and B2C
Tbecome an international reference point for sectors. The goal was ambitious: to build a fully functional
readers of Catalan books around the world. eCommerce platform capable of handling the complexity of the
publishing world — from ERP integrations to massive catalog
From cultural house to global digital bookstore synchronization — while maintaining complete control from
Founded in 1962, onallibres.cat has always been more than just within the team.
a bookstore. It is a “Casa de Cultura Catalana” — a cultural
home where books, art, and identity converge. When the As Núria Alcalà, eCommerce Manager at onallibres.cat,
pandemic hit in 2020, Ona opened a new 900-square-meter explains: “When you’re managing a catalog as large as ours,
space in the heart of Barcelona, while also taking its first steps you can’t do things manually. Everything has to be hyper-
into eCommerce. automated. And with LogiCommerce, it just worked — fast
and easy. Their platform is super intuitive, and you don’t need
That first digital step was an important milestone — a way an in-house tech team to manage it.”
for onallibres.cat to extend its cultural mission into the online
world. The initial website focused on showcasing a vast catalog Migrating from the old site to LogiCommerce involved
of titles and establishing a digital presence for the bookstore. integrating three systems: the ERP, the editorial database,
and the new online store. Despite the technical challenges,
However, as the project evolved, the team identified new the process was smooth, minimizing downtime and data loss.
opportunities to improve navigation, SEO, and personalization. What once seemed impossible — keeping catalog information
It became clear that a more advanced and scalable platform synchronized in real time — became the new normal.
would be essential to keep expanding Catalan culture beyond
borders. Empowering autonomy and scalability
One of the main reasons onallibres.cat chose LogiCommerce
A strategic replatforming with LogiCommerce was its intuitive BackOffice and flexibility. The platform gave
In 2023, Ona began a new digital chapter by partnering Núria’s team complete autonomy to update products, change

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