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~ ShopCtrl ~

SMART ORDER

MANAGEMENT

AN ALL-IN-

ONE SOLUTION

EXISTS!

Text: Nico Hoeijmans // Photos: ShopCtrl, iStock

Managing orders is as old as the concept of buying and selling. In ancient Greece and Rome,
there were specific locations that served as marketplaces, where merchants set up shops to
sell their goods. In the 17th and 18th century, shopping evolved into something more than
just buying the essentials. Since 1994, the phenomenon of online shopping has arisen and
grown. However, no matter the channel and way of shopping, all these selling methods

have one important thing in common: after a purchase, management of the order has to be
according to an agreement with the buyer.

rowing amount of channels Dealing with an omnichannel business
As the concept of modern shopping has evolved, The term order management is defined as the process of
Gso have the ways of buying products. In our cur- taking purchase requests from customers and organising,
rent modern shopping environment, sellers can choose from tracking and fulfilling them. Basically, it is the administration
numerous channels to offer their products to consumers. To of all business processes related to orders for products (or ser-
name a few, there are online web shops - often in multiple vices!). Ideally, you want to process all orders in one system.
languages - marketplaces, brick-and-mortar stores, third-party This can easily be done if you only have one sales channel.
sellers, and temporary pop-up stores, all of which can be part However, adding multiple sales channels – or starting to sell
of your sales channel network. Especially when you sell at a in multiple countries – makes this process more complicated.
long distance, one of the most important questions is how you It is far from desirable to work across three, four or five
will handle order management. When a sale takes place, your systems to manage all your sales on all your selling platforms.
order processes need to be streamlined, so you can fulfil your Therefore, the main challenge is to combine all these channels
orders as smoothly as possible, providing your customers with into one system. ShopCtrl is an Enterprise Resource Plan-
an excellent experience. ning (ERP) solution provider that excels at this.

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