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customer experience. Today’s consumers want to be up to date other once the prior is completed. Once the read-to-shipment
on the status of their purchase. When is it picked? When will process is done, the system is informed that the generated
it be delivered? What time can we expect the delivery exactly? track-and-trace code should be sent to the customer. This way,
To keep your customers up to date on these questions, you managing orders from all your sales channels becomes more of
need data from multiple systems. A Smart Order Management a process where you need to check if boxes get ticked instead of
system does this. It provides you insights into the picking and checking multiple systems and sending an email on the order
packing status of an order at your warehouse(s), shows if the status to the customer yourself.
payment has been completed successfully and returns a track-
and-trace code from the last-mile carrier. Based on your business, automation of the order process can
benefit the customer experience. However, if you sell products
Triggers in the Smart Order Management system can simplify of high order value, which are comprised of multiple elements,
your own workload. Once an action in the order process is you might want to stay more in control. The ShopCtrl ERP
completed, a trigger returns that to the system. That way, you lets you be in control, as you can decide which processes and
have a clear overview of all the order statuses from all con- settings you want to be automated or not. You are in charge.
nected sales channels in one environment. This way, if an issue All-in-one order management does exist
shows up, you can easily inform the customer, e.g. if an order is
(partially) unavailable. The benefit of having all your systems – sales channels, plat-
*
forms, customer service , warehouses, inventory, finance, etc.
Automation of processes – in one environment is that it creates a clear overview of your
If you process up to ten or twenty orders a day, it is easy to business. It also means that anyone in your business who could
manually check the statuses in your order management system. or should use any of the data related to an order, whether it is
However, the larger the amount of daily orders, the harder this you, your warehouse, marketing or customer service depart-
gets. A Smart Order Management system lets you automate ment, knows where to find it. Having all these data – at an
these processes. order level - in one management tool helps you to analyse your
business, workflows and customers. Working smart is the key
An easily automated functionality is, for example, sending to growing your business. A Smart Order Management tool is
a track-and-trace code to your customers. Feedback on an an asset to help you do that. ••
order can be initialised with triggers, following up on each
*More information on the customer service functionalities of the ShopCtrl ERP? Read
about it in the next issue of Cross-Border Magazine.

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