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~ Expandeco ~

when it comes to expansion, this is why Hungary is one of the number of e-shops exceeded 50.000, with a significant share of
most popular countries amongst our clients. the Czech Republic (40.000 e-shops), which shows the popu-
larity of online shopping in these regions. The e-commerce
The uniqueness of the Hungarian language makes it one of the turnover is estimated to be over €10 billion in 2020. The most
most difficult to learn in the world. That is why you have to be popular shopping segments are fashion, home decor, products
precise with translations (website, product descriptions). for children and food.

The growth of the Hungarian economy has positively affected Price comparators led by Heureka are a significant source of
the frequency and value of online orders as well. In 2018, the views in these markets. In addition to price comparisons, this
fastest growing industry was FMCG (21%), and the big- portal collects customer reviews of the e-shop and certifies the
gest segment from it was quality of these e-shops.
groceries.
According to information “EVERY COUNTRY Despite the fact that approxi-
mately 50% of customers choose
Romania
WITHIN THE
process, there is still no card
and estimates from key cash on delivery in the shopping
players in the Romanian payment, a payment method
e-commerce market and that is becoming increasingly
CEE REGION IS
company GPeC, online popular. A very popular way of
purchases amounted to delivery is through Zasielkovna,
€3.5 billion for 2018. The which are parcel shops around
DIFFERENT”
registered 40% increase in the region. This way of delivery
the Romanian e-commerce is chosen by more than 30% of
market is one of the high- customers. It has to be men-
est increases in the EU. The tioned, that the Alza e-shop -
value of the e-commerce with an annual turnover of more
market in the total retail than 330 million euros - reigns
market is approximately 5.6%, compared to 4%, which was the region and gradually expands to other markets.
recorded in 2016. Despite the steep increase, it is still a low
percentage compared to developed countries, although it points The average conversion rate in the CEE region is 1.1%,
to enormous potential growth in the Romanian e-commerce which varies depending on the category:
market. • Electronics: 0,8%
• Books: 2,05%
The number of online shops increased from approximately • Clothing: 0,75%
5.000 stores in 2016 to more than 10.000 in 2019. Accord- • Products for children: 1,7% ••
ing to eMAG statistics, this growth trend should continue in
2020, and this number should reach 14.000-15.000. The main
product categories sold online in 2019 (excluding e-tail) in
order were: Electro-IT&C (PC & PC components, notebooks,
tablets, mobile phones, consumer electronics, etc.), fashion &
beauty (fashion, footwear, fashion accessories, cosmetics, per-
fumes, watches, etc.), household products, books and products
for children (toys, products for children, clothing, etc.). In the
next five years, it is estimated that the fashion segment will be
at the forefront and will overtake the electro-IT&C segment.
At the same time, the home & deco segment represents a
growing potential.
What is Expandeco?
The most important event in the Romanian e-commerce mar- Expandeco is the largest export agency in the CEE region. With its 50-member
ket is undoubtedly Black Friday weekend, on which Romani- team, the company has helped to expand more than 150 online stores. Thanks
ans buy hundreds of per cent more than usual. to the comprehensive services of translation, customer support, marketing,
business development, and reverse logistics, the e-shop will be provided
Czech Republic and Slovakia with tools to enter new markets and realise stable and profitable operations.
Although these are two different countries, we can connect Last year, Expandeco received a major award from Deloitte. In the Rising Star
these markets as they are very similar. Thanks to the almost category, it ranked 3rd in the entire CEE region with a growth of 1121%!
zero language barrier, most e-shops sell in both countries. The

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