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~ eShopWorld ~

ith the world adapting to new ways of efficiency and scale, while offering fully optimised customer
doing business, brands and retailers must journeys.
CROSS-BORDER
Wcontend with a host of rapidly evolving
new ‘norms,’ from changing shopper behaviour to Sell international, feel local
ECOMMERCE TRENDS
managing production, supply chain and logistics. The central tenet of providing a tremendous cross-border
In this new environment, cross-border e-commerce shopper experience is ensuring that everything feels local and
offers opportunities to those that are prepared. authentic to the shopper. Brands can do this by translating
their website into the local language, pricing
Cross-Border Shopping Continues to Grow Strongly locally, calculating duties and taxes, offering
payment options that are familiar to the
May 2019
CROSS-BORDER May 2020 113% shopper and increasing conversions, and
providing top-class delivery and returns
ECOMMERCE TRENDS
eShopWorld saw 113% growth in order volume in May options.
Other ways to provide a “domestic
June 2019
equivalent” experience for cross-border
June 2020 110%
shoppers include having address auto-
Cross-Border Shopping Continues to Grow Strongly
eShopWorld saw 110% growth in order volume in June complete and look-up at checkout, offering
returns to an in-country hub to expedite
0% 20% 40% 60% 80% 100% 120% 140% 160% 180% 200% 220%
May 2019 refunds and providing estimated delivery
dates and tracking. Ultimately, the brand
May 2020 113%
Online channels were the benefactors of the lockdown needs to create an authentic end-to-end experience for the
eShopWorld saw 113% growth in order volume in May
Consumers Drive Key Categories in May and June (year-over-year)
period, with previously unheard-of growth across many shopper. This starts before they even land on the website, with
verticals – particularly grocery and home essentials. Apparel localised, targeted marketing, and continues until the very last
June 2019
and footwear, on the other hand, seemed to lag behind touchpoint.
in domestic terms. However, data recently released by 99% June 2020 110%
Apparel grew
110%
eShopWorld saw 110% growth in order volume in June
eShopWorld showed order volume growth of more than Pain points for cross-border retailers
73%
120%, driven by pent up demand for US and European Providing an excellent experience for shoppers across
Sporting
equipment grew 40% 60% 80% 100% 120% 140% 160% 180% 200% 220%
0%
20%
brands in cross–border markets. 37% multiple international markets is complex, and according
126% to a survey conducted by Coresight for
Footwear grew
133% the report, 31% of respondents said ‘a
lack of expertise in multiple markets was
Consumers Drive Key Categories in May and June (year-over-year) holding them back,’ with operational
80%
40%
100%
20%
0%
60%
120%
factors proving the most difficult – 41%
May June
of respondents claimed managing import
99%
Apparel grew tariffs and taxes was a barrier to cross-
110%
border expansion.
Top 10 Countries US Brands Are Finding Growth
73%
Sporting
equipment grew (as of June year-over-year; % in order volume) Opportunities for brands
37%
Footwear grew 339% 126% Brands already trading cross-border have
133% reaped the benefits during COVID-19,
350% capitalising on increased online shopping
0% 20% 40% 60% 80% 100% 120% demand and consumer behaviour that
300%
has changed – potentially permanently.
May June
Not only are they reaching demographics
250%
that previously didn’t shop online (55+),
277%
200% consumers are shopping more online than
Top 10 Countries US Brands Are Finding Growth
at any other time previously. Coresight Research’s recent US
175%
(as of June year-over-year; % in order volume)
150%
Insights and recommendations 168% 158% consumer surveys recorded seven in ten consumers routinely
144%
121%
The Coresight report presents several critical findings 109% 98% making more purchases online.
100%
for brands and recommendations on how to deliver the
339%
83%
best online cross-border experience for their shoppers, Selling in new markets online is easier for brands than
50%
350%
create brand loyalty, and increase conversions. It also attempting to do so physically, and according to the report,
discusses common pain points for brands looking to sell in creates even more opportunities for reach and brand
0%
300%
South Africa
Canada
Mexico
Chile
Turkey
international markets and how they can leverage the expertise awareness: “As shoppers turn to e-commerce in greater
New Zealand
Israel
of a localisation partner to achieve speed to market, cost Australia
numbers or more frequently, non-domestic retailers and
250% Russian Federation United Kingdom
277%
200%
175%
150%
168% 158%
144%
121%
109% 98%
100%
June 2020 29 83%
www.eshopworld.com
50%
0%
Russian Federation
Chile Mexico South Africa Canada Turkey New Zealand United Kingdom Australia
Israel
June 2020
www.eshopworld.com