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~ Salesupply ~

OUR OBJECTIVE

IS 100%

AMBIENCE

COVERAGE IN

EUROPE WINNER

CUSTOMER

Text: Sanne Leenders // Photos: QLF Brands, Creativology.pk SERVICE

QLF Brands is a fast-growing organisation and the driving force behind the brands QAZQA,
LampenLicht and FittinQ. QAZQA is a ‘slightly’ unique lighting brand. Under this brand,
lighting products are designed and produced. “Lampenlicht.nl is our retail brand and represents

the online sale of lighting products. The standard stock consists of more than 3,000 different
lighting items,” says the company. Via their own webshop www.qazqa.com, the company mainly
serves B2B customers. In addition, FittinQ is the e-commerce platform and takes care of all
their fulfilment activities, both in warehousing and in the field of customer services.

“Currently, we are growing quite fast. We manage our What distinguishes your brand or concept from
business from our office building and warehouse at the others?
Kempisch Business Park in Hapert. In addition, we also “The driving force behind our success is determined
have outlet stores in Breda, Zaandam and Krakow and a by five success pillars. Firstly, we have a sophisticated
shop following the omnichannel concept in Eindhoven product range that meets needs. Secondly, data is key in
(Ekkersrijt). Furthermore, we have customer service all our decisions. Decisions are made at all levels from
available in Krefeld, London, Barcelona and Krakow,” the this source of knowledge. Thirdly, content is an important
company says. driver. Content regarding the ‘customer intent’ idea. This
ranges from inspiration to product content. But also,
“Our big objective? 100% ambience coverage in Europe, self-supporting content is essential so that the customer
whereby everyone in Europe will come into contact with immediately has the desired information. Furthermore,
our mood lighting by 2035. Together we ensure: Always fulfilment is essential. And living up to customer
the right atmosphere with lamp and light,” the company expectations. Do what we promise, for service and the last-
adds. mile proposition.

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