Page 8 - CBMAwards2020

~ Omoda ~ ~ eShopWorld ~

FINDING A

PARTNER WINNER

THAT TAPS
LOCALISATION

INTO LOCAL

KNOWLEDGE

Text: Sanne Leenders // Photos: L.K. Bennett, Creativology.pk

L.K. Bennett is an affordable luxury British brand, founded by Linda Bennett in London
in 1990, selling clothing, footwear and accessories. Their focus is on craftsmanship and
exquisite design, with the vision of bringing “a bit of Bond Street luxury to the High Street.”
L.K. Bennett rapidly became the ultimate destination for feminine footwear. “We want to
empower and inspire confident femininity for a new era of women’s women,” says the company.
Currently, L.K. Bennett distributes globally through its e-commerce business, and the
company has a physical retail presence in 25 countries across the globe.

.K. Bennett is a global brand with a boutique feel, and are increasingly popular in markets outside of the United
this is as evident in their service and their customer Kingdom. We want to give customers in these markets the
Lexperience as it is in their products. Many of their same great customer service and experience as we give to our
products are created in family-run factories in the likes of UK customers. We also recognised that the organic growth
Italy, Spain and Portugal. This allows the company to deliver we were seeing internationally meant this could be a much
small runs of products with added attention to detail and bigger opportunity if we got it right,” the company adds.
uniqueness not found elsewhere. The focus on quality means
their garments are made to last and often seen as investment What are the biggest challenges when it comes to sell-
pieces by their customers. ing cross-border?
“The biggest challenge is the lack of local knowledge within
Can you tell us about the importance of selling cross- our business of what customers want in the ever-increasing
border within your company? And how selling cross- number of markets we sell into. We do not know how
border has helped your business grow? customers prefer to receive their deliveries, how they prefer
“As our e-commerce business has grown like many businesses, to pay, what the duty and tax arrangements look like, or how
this adds not only opportunity but also complexity!” says L.K. customers prefer to return. Looking at one country with
Bennett. “The L.K.Bennett brand and its British heritage dedicated resources, you can probably do a decent job, but

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