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~ PostNL ~

with a great design, themed campaign photos and videos - Currently, there are a lot of upcoming trends within
you name it, you also get it for free. the cross-border and e-commerce industry. What
trends do you think will take the spotlight in the
Can you tell us about the importance of selling cross- coming year(s)?
border within your company? “Being more familiar with making online purchases, both
“The concept of ON THAT ASS is very scalable. We target domestically and internationally, is a trend that has been
the masses. Men, big, small, thick or thin, everyone can around for longer and is working out well for us. Products
wear ON THAT ASS boxer shorts. We are not bound by are ordered all over the world and delivered faster and
any language or culture.” faster,” Jorn says.

What are the biggest challenges when it comes to “Currently, with the COVID-19 outbreak, you can safely
selling cross-border? purchase your boxer shorts from behind your computer,
“The challenge lies mainly in exploring other markets. The which is why the online experience around a brand is more
focus was initially on the Netherlands, here we know it, important so that you still have that shopping experience
and this is familiar, but we also operate from here. Doing but from your computer. We no longer want to be limited
research in other countries is therefore important, and the by borders and technology allows this,” Jorn adds.
focus is increasingly on this. This is reflected in our online
advertising; you address a Dutch person differently than a Can you tell us how PostNL has helped you to
German. For example, Germans are more convinced by the accomplish your objectives?
quality and a Dutchman, you probably guessed it, by the free “We want to be able to open countries quickly to realize
trial boxer shorts.” our objectives. This makes it important that we work with
partners who can cope with this, but who can also switch
What do you consider to be the secret weapon when it quickly. Because PostNL is very strong both nationally and
comes to successfully selling cross-border? internationally and thinks alongside the objectives of ON
“Our secret weapon is to believe in our concept from day THAT ASS, PostNL is a perfect fit for us.” ••
one. Even when we did not yet know whether it was going
to be a success. We stick to this and stick to the basics. This
provides structure so that our concept and creation team has
the space to set up fun actions.”

Just As Easy Abroad

We combine our knowledge and expertise to
provide fast and eective international solutions.

Whether you’re an e-tailer or service provider,

we oer the best logistical solutions.

We’re experts in getting your mail, packets

and parcels delivered to your customers.

And back, if necessary.

Find out what we can do for you.
www.postnl.nl/en

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