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~ ChannelEngine ~

How has customer search behaviour changed within as they become transactional, not sending traffic to
the current e-commerce developments? webshops anymore. For instance, Instagram is turning into
Nowadays, people are inspired in different places. So it’s a marketplace with many products, especially in fashion and
essential for a seller that their product is everywhere the living. You can already click on those items and buy them
consumer is searching for it. It’s a whole other competitive directly on Instagram.
game. Online channels are taking over the e-commerce
customer journey, especially in the US and Western Europe. Another platform, Wish, has over 500 million users.
The e-commerce sector is booming with dozens of new WhatsApp just launched marketplace features as well.
marketplaces. Besides these, there is chat commerce and voice commerce.
There are so many different places where people can see a
Also, one of the most significant changes at the moment is product and instantly buy it.
Google turning into a marketplace. It is already happening
in the US and Canada, and they’re piloting it in France.

Social media is already a big traffic driver with a massive
impact on the B2C relationship. That impact will increase

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