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~ Sound of Data ~

various services in the voice entire playing field.”
domain and connect this “THE HUMAN
seamlessly with today’s Platform independent
VOICE IS THE MOST
omnichannel world,” says “Companies and brands
Thomas. “We work for a are thinking and growing
selection of large clients and beyond language and national
PERSONAL MEANS OF
not for many small clients. borders,” Jos explains. “We
We immerse ourselves in enable human contact between
our customers’ businesses brands and consumers
COMMUNICATION”
and look forward, enabling worldwide. We are a one-stop-
us to provide high-quality shop for global inbound voice
service. We really add customer service solutions.
something and ensure value From arranging telephone
creation.” numbers anywhere in the
world, smart routing of telephone traffic, handling call spikes,
Super telecom company to managing call traffic via an online portal. Whether you sell
The company works for major corporate brands, media something in Germany, Mexico or Thailand or all of them.”
companies and charities, among others. “Think of brands like Sound of Data is platform-independent. Jos: “We work with
Kaspersky, Sonos and Asus, TV programs like The Voice and local carriers and providers of contact center platforms in the
All You Need Is Love and charities such as Amref Flying various countries and, as an independent party, connect with all
Doctors. We are basically a super telecom company for providers and platforms.”
contact centres that arranges everything behind the scenes:
from infrastructure to telephone numbers and from routing to Continuous innovation
overload solutions for call spikes. This allows our customers Sound of Data is continuously innovating to optimally serve
to scale up their telephone services quickly and easily. And in brands and consumers. Jos: “We integrate the human voice into
2021, we added the integration to an omnichannel platform. “ the online customer journey with innovations such as Talk.
Talk is a click-to-call solution that allows users to easily call
Create added value customer service with a button on a brand or organization’s
Sound of Data creates added value in the market through website, app, or newsletter. Completely online. Without using
complete services: from consultancy to implementation. That is a phone number or telephone network. This is especially
why, according to CEO Jos van Loo, the company doesn’t just interesting for e-commerce because it allows marketers to
look at customer service but also marketing and sales. “Great integrate telephony into the online journey. This way, they can
customer service is critical to consumer confidence and your increase engagement and maximize conversion.”
company’s reputation. Good customer service seduces and leads
to more sales and loyal customers. It is the key to sustainable Smart routing algorithm
success.” The company has also developed a product called Cruise
Control. Thomas explains: “Cruise Control is an API that
Implementation and optimalisation dynamically distributes incoming telephone calls across the
Companies that work with Sound of Data get optimal service call centres involved based on a smart routing algorithm.
themselves. Jos: “We are flexible, and our customers have one The API continuously monitors the most important KPIs
contact person who takes care of everything. This is perfect in and adjusts the distribution of calls in real-time. As a result,
the present time because companies are increasingly opting the best performing call centre receives the most calls. As an
for cloud platforms for their important business processes, additional advantage, the Channel Manager no longer needs
including communication to continuously monitor
“SOUND OF DATA IS
platforms. We act as an performance and can focus on
integrator for companies, all other tasks.”
ensuring implementation
FLEXIBLE, OFFERS ONE
and continuous Integrate with omnichan-
optimization. We identify nel
with them, get to know their As a specialist in the customer
CONTACT PERSON AND
full scope, and offer smart service domain, Sound of Data
custom solutions where the knows that omnichannel is
standard isn’t enough. This the buzzword right now. Jos:
GETS THINGS DONE”
leads to more effective use of “As a company, you have to
platforms, a better business be present on the channels
case and an overview of the where your ideal customers

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