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~ Worldline ~

ccording to data from Worldline, 60% of fashion house was able to attain a more fluid customer experi-
online shopping carts are filled but never ence. This better supports Dutch customers who are located
Achecked out. The last step in the customer across borders and accounts for the diverse payment prefer-
journey remains crucial: the payment process. A ences across the Netherlands.
payment system that’s easy-to-use and feels trust-
worthy is crucial to the successful completion of a Frederic Loos, Worldline’s CMO, added: “The payment
transaction, as Dutch fashion brand Studio An- process is the final step in the buying cycle, so it’s extremely
neloes can attest to. important that companies get this right. However, for those
not well-versed in the industry, it can be a bit of a minefield.
About Studio Anneloes It is always a pleasure to step in and assist, meaning that part-
Anneloes Van der Heijden founded Studio Anneloes in ners like Studio Anneloes can focus on other crucial elements
2006 to provide a quicker response to new fashion trends for to their business.”
Dutch women. Studio Anneloes introduces no fewer than 16
new collections per year, each of which is only available for a The new checkout phase resulted in a significant increase
short time. This unique model allows the webshop to respond of 75% in international orders, as well as a 10% decrease in
very quickly to fashion trends. returns.

By way of managing its fashion footprint, the company also Impact on the environment
set its sights on becoming the first fashion brand to include A benefit of the reduced number of returns is the reduced im-
the environmental impact of each item on its label using QR pact on the environment. Studio Anneloes is very conscious
codes. of its ecological footprint. For example, every article in the
webshop has a QR code that shows customers the garment’s
This innovative take on the fashion cycle has led to the busi- environmental impact. This QR code is dynamic, which
ness’s rapid growth, with its pieces now offered in over 300 means that if processes in the chain improve, the impact value
stores across the Netherlands and purchasable directly from improves along with it.
Studio Anneloes online.
Anneloes Van der Heijden of Studio Anneloes explained: “In-
A tailor-made solution genico has been crucial in solving some of our payment prob-
Ingenico, which is now part of Worldline, was brought on as lems, significantly reducing returns and building a smooth
a partner last year to refine its online checkout. By integrat- customer experience. Furthermore, Ingenico is a platform that
ing the global payment provider’s interface and equipping the can grow with us if we want to increase our reach.” ••
checkout with a range of additional payment methods, the

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