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for every consumer in Russia and in some of its neighbouring e-commerce were already there and remained essential factors
countries. And we are well on our way to achieving this goal. in our market.
At the moment, we are continuing to develop new products
and additional tools, including in the fintech space, to Given Russia’s vast geography, access to large, modern retail
support the sellers on our platform and help them grow their formats is not uniform across the country. Therefore, there is
customer base and their business”, says Daniil. strong demand for online shopping in areas not well covered
by brick-and-mortar retailers or where the assortment they
E-commerce landscape in Russia. offer is limited. In addition, the prices consumers can find
“The e-commerce market in Russia is extremely exciting. It is online are often more competitive.
at a relatively early stage of development, compared to mature
markets like the United States or the UK, and it remains All the main e-commerce players in Russia are developing a
fragmented. The top three e-commerce players account for great logistics network to serve the buyers, and the sellers, no
just 28.3 per cent of the market, according to Infoline, a matter where they are located, and Ozon is at the forefront of
market research company. So, there is a lot of room for growth this trend. We are also moving into providing fintech services
and consolidation, which is indeed happening quickly. to facilitate access to lending for both the buyers and the
sellers on our platform”, Daniil continues.
E-commerce in Russia expanded by more than 43% to 2.9
trillion rubles (40.6 billion USD) in 2020, Infoline estimates. What Russia does better than other regions in the
The e-commerce market is expected to continue to grow at e-commerce domain.
breakneck speed, with an average annual growth rate of 29%, “Overall, Russia has excellent internet penetration and a
which is about four times faster than the growth rate of the well-educated population. It is also home to many world-
entire retail sector in Russia. beating tech solutions, and our platform is no exception to
providing a great customer experience to both the buyers and
The COVID-19 pandemic in Russia has accelerated digital the sellers online. Last-mile delivery and similar services are
adoption. However, the core drivers for the development of also well-developed and convenient to use, as are the products

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