Page 28 - CBM20

~ ChannelEngine ~

and services in the advertising tools. We deliver
fintech space. “ALL THE MAIN E-COMMERCE PLAYERS We collaborate with
IN RUSSIA ARE DEVELOPING A GREAT ChannelEngine, our
Some challenges tech partner in the
remain, however, Netherlands, to let
with the main one LOGISTICS NETWORK, AND OZON IS AT more sellers from
being the country’s Europe understand
vast geography. THE FOREFRONT OF THIS TREND.” the opportunities cross-border.
This necessitates available to them on
that logistics and the Ozon platform.
fulfilment infrastructure be built up further, which remains With this partnership, we want to ensure that new sellers
one of our priorities. Earlier this year, we launched new from different geographies across Europe will sign onto our
fulfilment hubs in Siberia and the Russian Far East, which platform. In turn, this would also enable us to increase the
helped us offer expedited delivery service to Russia’s most breadth and assortment of products available to the buyers on We have the expertise you need to make sure things are in order with
remote areas. We believe that solving the logistics puzzle will our platform”, Daniil concludes. •• your e-com. Because you need a peace of mind.
help e-commerce players achieve greater penetration into
Russia’s regions, helping make frequent online shopping a
habit for more and more consumers”, Daniil explains.

The secret of Ozon’s success.
“At Ozon, we have created a wide-reaching fulfilment and
logistics network, including our latest fulfilment centre in
Khabarovsk, serving the Russian Far East. We built 15,000 REQUEST A STRATEGIC SESSION FROM THE
branded pick-up locations, the largest branded pick-up points CHANNELENGINE TEAM FOR SELLING
network in Russia among marketplaces. We accelerated the CROSS-BORDER.
growth of Ozon Express, our rapid delivery service, with an
assortment of more than 20,000 SKUs, ranging from food
FINAL WORDS
to children’s goods and electronics. Ozon Express currently
FOR BRANDS & RETAILERS, SELLING ON MARKETPLACES IS A HUGE
covers all of Moscow and St. Petersburg, Russia’s most
OPPORTUNITY AS WELL AS A COMPLEX CHALLENGE. THE BRAND SHOULD
populous cities, and is beginning to expand into other country
FULLY CONTROL CONTENT TO MAKE SURE IT IS COMPLETE, ATTRACTIVE,
regions. Next year, we also expect to open fulfilment centres
AND IN LINE WITH BRAND GUIDELINES. THE PRODUCT RANGE SHOULD BE
for sellers in Belarus and Kazakhstan and expand our sorting
COMPLETE WITH THE LATEST PRODUCT LINES AVAILABLE ON ALL PLATFORMS.
centres and pick-up locations in these countries. PRODUCT SELECTION AND PROFITABILITY SHOULD BE MANAGED IN A SMART
AND CENTRALISED WAY. FINALLY, STOCK LEVELS AND ORDERS SHOULD BE
Daniil continues: “We have also launched Ozon Global, our SYNCHRONISED.
cross-border division, to better serve the needs of merchants
based outside of Russia. Currently, clothing, home décor, CHANNELENGINE SOLVES THESE CHALLENGES AND OPENS UP NEW SALES Get the
and kitchenware are the largest categories represented by our CHANNELS GLOBALLY, WHILE COMPANIES CAN OPTIMALLY LEVERAGE THEIR
overseas vendors, but we are always looking to expand these, EXISTING IT INFRASTRUCTURE ERP, WMS, PIM, AND E-COMMERCE PLATFORM. insights!
as well as welcome new merchants to our platform”. IT HAS A POWERFUL SUITE OF TOOLS AND CUSTOMER SUCCESS TEAMS TO HELP
YOU GET ON THE MARKETPLACES AND MAXIMISE SALES AND PROFIT WHILE European
“The Ozon platform offers a great user experience. For sellers, REDUCING THE COMPLEXITY AND EFFORT OF CROSS-BORDER SALES. e-commerce
including large global brands, as well as smaller merchants, report 2021
IN 2022, CHANNEL ENGINE WILL PROVIDE FULL ACCESS TO THE RUSSIAN
this means a simple, intuitive interface, clear and transparent out now!
MARKET IN ALL VERTICALS WITH A SOLID ECOSYSTEM, INCLUDING FULFILMENT
terms and conditions, great customer service and support,
CENTRES, LOGISTICS, AND MARKETING AGENCIES.
access to a robust logistical network, and a wide array of

Direct Link Worldwide Ltd
[email protected] | directlink.com

28