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~ Seven Senders / SimilarWeb ~

WINNING NEW

MARKETS:

HOW TO GROW YOUR

CROSS-BORDER

E-COMMERCE

Text: Josh Rod and Jaime Heather Schwartz // Images: Similarweb

Online shopping is certainly here to stay, including cross-border e-commerce throughout the
European marketplace. This record growth in e-commerce is visible in both small and large
markets throughout Europe, and while COVID-19 has fueled much of the recent uptick,
experts predict this trend will not reverse. It’s apparent that buying online is becoming “the
new normal” for European consumers: 71% of the population bought online in 2020, up from
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66% in 2019 and 64% in 2018 .
With consumers making their way back to the high street,
one would expect to see significant declines in e-commerce
traffic. Yet, data from Similarweb shows that e-commerce
in Portugal has grown by 35% compared to the same time
last year. The Netherlands has shown a 12% growth rate
during this same time. These double-digit growth trends
demonstrate the potential of these markets to companies
looking to expand their businesses. Using the Similarweb
platform, we identified the top ten e-commerce companies in
the Netherlands and Portugal, along with the fastest-growing
t’s not just the large countries in Europe that e-commerce companies in those countries.
are experiencing a boom in both popularity of
Ionline shopping and real market growth. Two of What did we discover?
the five fastest-growing countries in the world for In the Netherlands, the online marketplace bol.com leads the
online purchases are Portugal and the Netherlands. e-commerce website pack with 52.1m unique monthly visits –
over double the local visits of the global powerhouse Amazon
(whose amazon.nl racked up 16m unique monthly visits).
Recently on the rise in this market is supermarket website
jumbo.com, whose traffic rose by 14.12% month on month.

When it comes to trends, this month in the Netherlands,
shoppers’ minds seem to be on leaving the house and enjoying
their backyards. Among the market’s top 10 fastest-growing
websites, six specialise in either garden furniture (like
exterioo.nl, up 264% month-over-month, and keessmit.nl,
up 128%) or flowers and plants (like tuinflora.com, up 107%,

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