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Marlene on trends in international e-commerce • Security – more important than ever
• Growth of international platforms “With the massive international e-commerce growth,
“International platforms are accelerating at an incredible fraud is unfortunately also on the rise. It is, therefore,
speed. This makes online shopping a lot easier for more important than ever that the security of your
consumers and entrepreneurs and makes the world a webshop is in order. In the Netherlands, for instance, you
little smaller. Think of big players like Amazon, eBay and can communicate confidence to your foreign customers
Zalando, but also niche platforms like Etsy, Vinted, and and join the international Shopping Secure trustmark of
Whoppah”. Thuiswinkel.org. With this, you can be sure that you are
complying with applicable laws and regulations in European
• Sustainability first countries.”
“It is crucial that you have a good sustainable proposition
for your international customers as well. Think of less air in As we know how local knowledge is so important, here is
packaging, CO2-neutral warehousing and delivery”. the factsheet on Germany. ••

• Manufacturing close to home: Nearshoring
“We see that e-commerce entrepreneurs are increasingly
procuring their products and services close to home, in
connection with the security of supply and sustainability
of the entire chain. In fashion, for example, we see that MORE INFORMATION?
production is moved from Asia to Turkey or Portugal. If you’d like to talk to our people in Germany, please contact:
Shortening the chain is very Europe-centric”. Sonja Riebel: [email protected]

Factsheet online shoppers Germany
Factsheet online shoppers Germany
IPC Cross border e-commerce shopper survey 2021
IPC Cross border e-commerce shopper survey 2021
Shopping profile Facts Facts
Shopping profile
Cross border e-commerce Top3 countries to shop Expects to purchase more in the future
Cross border e-commerce
Top3 countries to shop
Expects to purchase more in the future
12+88+B
12+88+B of e-commerce 1 1 2 2 3 3 23+77+B 23% 26% 26% 17% 17+83+B 82+18+B 35 57+43+B
23+77+B 26+74+B 82+18+B17+83+B26+74+B
35+65+B 57+43+B+65+B
of e-commerce
23%
17%
in Germany was
in Germany was
12%
12%
a cross border
a cross border
purchase
Austria
purchase
China
Austria
United
China
United
Kingdom
Kingdom
57% has a value
neighbour neighbour EU countries EU countries China China 82% of the 82% of the 35% fits the 57% has a value
35% fits the
orders weights
Top 3 product categories Top 3 payment methods countries countries orders weights mailbox mailbox below €50 below €50
Top 3 product categories
Top 3 payment methods
< 2kg < 2kg
1 1 2 2 3 3
30+70+M 30+70+M 15+85+M 15+85+M 14+86+M 14+86+M 52+48+M 52+48+M16+84+M 16+84+M13+87+M 13+87+M 48% 48%
15%
13%
52%
16%
14%
30%
52%
14%
13%
15%
30%
16%
huis & tuin sports &
clothing & clothing & huis & tuin home & garden sports & digital wallet digital wallet credit card credit card invoice invoice
shoes shoes leisure leisure (PayPal, Alipay) (PayPal, Alipay) Why shop cross border ?100+100+100
Product/brand not
Product/brand not
34%
34%
available domestically
available domestically
Delivery preferences Cross border delivery 35% 35%
Delivery preferences
Cross border delivery
is cheaper is cheaper
Signature Signature Free delivery Top 3 tracking methods
Top 3 tracking methods
Free delivery
Price lower in foreign country48+34+35
Why shop cross border ?100+100+100
Price lower in foreign country48+34+35
30+70+B 30+70+B 61+39+B 61+39+B of all 24% e-retailer company e-mail Sustainability Sustainable delivery
24% e-retailer company e-mail
signs for
signs for
of all
Sustainability
23% delivery company website
23% delivery company website
deliveries
deliveries
delivery
delivery
61%
30%
30%
61%
21% delivery company e-mail
21% delivery company e-mail
were free of
were free of
Sustainable packaging
Sustainable delivery
Sustainable packaging
charge
charge
Top 3 important elements
10+90+B
7+93+B
62% clear information about delivery costs
Top 3 delivery location Top 3 important elements
Top 3 delivery location
62% clear information about delivery costs
prior to ordering
prior to ordering
92+8+B 70+30+B 55+45+B 55% 51% simple return solution 7+93+B 7% paid extra 10+90+B 10% paid extra
51% simple return solution
7% paid extra
50% well informed about customs process
50% well informed about customs process
10% paid extra
70%
70%
55%
92%
92%
for this
for this
for this
for this
Returns
92+8+B 70+30+B 55+45+B Returns
41+59+B
67+33+B
at home at home parcel point parcel pointneighbours neighbours Top 3 return options
Top 3 return options
36% drop off at post office
36% drop off at post office
67% thinks that
Willing to pay extra for Used track & trace 22% drop off at parcel shop 67+33+B 67% thinks that 41+59+B 41% prefers 41% prefers
Willing to pay extra for
Used track & trace
22% drop off at parcel shop
packaging
packaging
faster delivery 16% pick up at home should be should be sustainable sustainable
faster delivery
16% pick up at home
delivery
delivery
16+84+B 16+84+B 82+18+B 82+18+B 71 71+29+B 7+93+B+29+B of cross border 7+93+B of the cross
recyclable
recyclable
of the cross
of cross border
orders has a 7%
16%
16%
orders has a
71%
82%
border
82%
7%
71%
border
return option
return option
purchases was
purchases was
returned
returned
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