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~ Go Global Ecommerce ~

opportunities for growth on offer. Companies open to of products, it also offers niche food products. For example,
experimenting with it has a special
innovative solutions “COMPANIES OPEN TO Italian excellence
to establish an section, allowing
have the right idea. EXPERIMENTING WITH INNOVATIVE smaller producers
online presence
to sell to the UK,
As a result, more French, Spanish and
and more businesses SOLUTIONS TO ESTABLISH AN ONLINE German markets
are turning to via its website.
PRESENCE HAVE THE RIGHT IDEA.”
and building Recently, eBay also
partnerships decided to showcase
with specialised local products.
companies such As a result, more
as Go Global Ecommerce, helping them to navigate the artisanal products are available in the international market.
complexities of cross-border e-commerce and to find Other examples can be seen on the German website Viana.
dynamic and customised solutions. de, which is dedicated to Italian produce, as well as on
Vivino.com, a website dedicated to international wines –
Logistics are also in constant evolution and improvement. of which there are 12 million to choose from. The US is
And, after the last two years, the food industry is now as important, too, with the American market being the most
accessible as other sectors online. This means that smaller demanding of all. The Food Marketing Institute (FMI)
merchants have to deal with large-scale platforms. 40% predicts that 70% of US purchases will be made online by
of companies already have their own online platform, 2025. It is worth noting that in the case of China, the only
but 13% use another company’s platform and 43% use an companies authorised to sell foreign products are Tmall and
intermediary marketplace. The biggest online marketplace JD.
is, of course, Amazon. In addition to offering a wide range

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