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~ Go Global Ecommerce ~

All of this serves to highlight how logistics must be adapted promote products based on observed preferences and to
on a case-by-case basis: in-depth knowledge of the global give exclusive access to products with limited availability,
scenario and what defines each individual market. So, when etc., again fostering the consumer’s loyalty to the company.
entering into food e-commerce cross-border, positioning Thirdly, and crucially, a positive user experience is key. If
must be outlined according to regulations in the country of a potential customer has a good shopping experience, they
origin, regulations are much more
in the destination “KNOWING WHO YOUR COMPETITORS likely to buy. This
country, regulations is particularly true
ARE IS ALSO KEY. IT HELPS YOU
governing relations in the case of food
between territories produce. As alluded
implicated, and the to previously,
specifications of the TO SPOT GAPS IN THE MARKET marketplace giants
platform selected such as Amazon
AND TO IDENTIFY STRENGTHS AND
for e-commerce. have a lot to
Interestingly, there offer. However, a
is an increasing smaller company
focus on Direct to WEAKNESSES THAT YOU CAN PLAY can use this to
Customer (D2C) its advantage and
TO YOUR ADVANTAGE. ”
channels. They are focus on offering
preferable for being niche products.
able to customise Selecting products
the offer; customer that appeal to
relations and loyalty; data collection and processing; and customers wanting to buy responsibly and that offer green
scope for innovation and initiative, which includes purchase solutions also helps a business to stand out. This can even
packages, special promotions and limited editions. The big overlap with other stages of the chain (production, sales,
names are investing heavily in logistics by strengthening transport, etc.), creating an impressive overall image of the
distribution networks, automating warehouses and providing company. Finally, partnerships help a company network and
same-day deliveries. Now is the time for everyone else to use specialisms to maximum effect. Go Global Ecommerce
follow suit and find their own way to stand out from the has proved itself an invaluable ally when it comes to helping
crowd. businesses make the leap with cross-border e-commerce.

Strategy and personalisation Looking ahead
In addition to having an online platform, a company Undoubtedly, COVID-19 came as a huge shock the world
must have a solid strategy in place. It is vital to analyse over. However, the changes the international markets have
demand and take target audiences into account. And undergone in such a short period of time are remarkable.
in order to prepare for this, data analysis is key. As The digitalisation of the purchasing process, specialisation
referenced previously, consumers are now presented with of supply and catering to the demands of consumers have
an overwhelming amount of choice online. It is, therefore, shown how adaptable companies have been under the
integral that businesses are aware of and monitor online circumstances. Online food sales played a huge part in this
traffic in order to be able to target certain markets and and will undoubtedly continue to drive the dynamic of
divert potential customers away from other offers. Knowing this market. Specialisation, personalisation, excellence and
who your competitors are is also key. It helps you to spot relationships are all fundamental for a strategy that seeks to
gaps in the market and to identify strengths and weaknesses be successful when jumping on the opportunity to launch an
that you can play to your advantage. Also referenced e-commerce food business today. ••
previously, keeping on top of current rules and regulations
for PDOs is essential (the European Commission website is
a good reference point) so as to maintain the prestige of the
brand and stand out from competitors.

There are a number of solutions that can be incorporated
into a business model to make sure it is able to grow in
e-commerce cross-border. Firstly, having a range of delivery
options (pick-up, tracking, selected delivery time, etc.) gives
consumers a customised shopping experience, which goes a
long way to promoting customer trust and loyalty. Secondly,
sending customers products periodically is a good way to

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