Page 33 - CBMAwards2023

~ LogiCommerce ~

Through creativity, commitment, respect, and teamwork,
Eurekakids leaves an indelible mark on the childhood
development landscape.••

EUREKAKIDS WAS AWARDED DUE TO THE FOLLOWING: • European Expansion
The Spanish educational toy firm Eurekakids has given a new boost to its
• Fostering Positive Values Through Play internationalisation strategy and is now present in 23 countries. This growth
Eurekakids’ mission is the commitment to transmitting positive values, has been made possible after joining the Hape Holding. One of the world’s
sparking children’s curiosity, and aiding in developing their senses. The leading toy companies and home to trusted brands such as Hape®, Käthe
company achieves this by providing toys that entertain and serve as Kruse® and more.
genuine learning aids. Eurekakids recognises the evolving expectations
of contemporary parents who seek toys that not only entertain but also • A Strong Physical/Online Network
contribute to their children’s education and overall development. With a network of stores approaching 90 points of sale between Spain , Italy
& Portugal. The loyalty program is one of the biggest values for the company.
• Meeting Growing Demand More than 500.000 active users are part of the Eurekakids Klub.The Klub that
The demand for Eurekakids products is on the rise, driven by the company’s accompany more than 500.000 members at all stages of their development.
unwavering dedication to evolution and the changing aspirations of new Loyalty, Unique service & Family activities are part of the core business of the
generations of parents. Eurekakids responds to this demand by offering brand.
quality products that embody the philosophy of “teaching and learning
through play while respecting the environment”. To further communicate • Franchise Approach
the educational value of their toys, Eurekakids hosts in-store workshops, Through this system, franchisees earn a commission on all purchases made
providing parents with insights into the enriching experiences their by customers who have become club members in their stores, regardless of
products offer. Currently, Eurekakids offers more than 7,000 toys in its the channel through which they make their purchases. This is a pioneering
online store. approach that reinforces the main e-commerce and makes it a joint effort
between the brand and its franchisees.

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