Page 34 - CBMAwards2023

~ Direct Link ~

MODIVO:

A JOURNEY FROM BRICKS

TO CLICKS AND BEYOND

WINNER
Text: Sanne Leenders, Frank Calviño // Photos: Cross-Border Magazine
POWERED
BY
In 1996, MODIVO’s founders set the stage for a retail revolution, opening their first brick-and-
mortar shoe shops. Fast forward to 2023, MODIVO stands as a European e-commerce leader,
with a remarkable journey marked by strategic expansions and technological innovations.
MODIVO’s reach extends across 20 European countries, combining the diverse offerings of
eobuwie.pl and MODIVO. The brand has positioned itself as the go-to destination for top
brands in clothes, footwear, and accessories.

n 2023 Modivo partnered up with Direct Link – Development. The European e-commerce leader in sales of
part of PostNord for seamless deliveries into the clothes, footwear, and accessories combines the offerings
INordic countries. Direct Link is a fully owned of eobuwie.pl and MODIVO. The company’s sales
subsidiary of PostNord, the largest provider of platforms offer hundreds of top brands and are available
logistics solutions and geographical coverage in the in 20 European countries. The company provides access to
Nordic countries of Sweden, Denmark, Norway and multi-brand platforms, offering cutting-edge omnichannel
Finland. Utilizing the vast global postal network, solutions that give customers a shopping experience like no
Direct Link can reach your customers mailboxes all other in the industry.
over the world. No matter where they are.
Omnichannel Excellence
MODIVO S.A., formerly eobuwie.pl S.A., was founded in MODIVO’s cutting-edge omnichannel solutions redefine
1996 as a traditional brick-and-mortar store. Starting as the shopping experience. Customers can seamlessly
a family ‘garage’ — literally speaking, as its headquarters transition between online, mobile app, and brick-and-
were indeed inside a garage — this company is today one of mortar shops, ensuring uniform access to offers and
the largest players in the e-commerce market in Central & discounts.
Eastern Europe.
This hybrid model makes all the sense in the world for
2006 witnessed MODIVO’s leap into online sales, quickly a brand that was originally born as a traditional brick-
surpassing the value of traditional sales in the short span and-mortar. Moreover, the “Try Before You Pay” service
of only four years. This marked a pivotal shift, setting allows customers to order products for in-store trials,
the stage for the brand’s digital dominance. MODIVO’s complemented by interactive fitting rooms and the
global footprint expanded rapidly, starting with the Czech revolutionary esize.me tool, facilitating precise footwear
Republic and Slovakia. In subsequent years, the brand selection.
spread its wings across Germany, Romania, Ukraine,
Hungary, Bulgaria, Sweden, Greece, and Lithuania, The esize.me service revolutionises footwear selection,
solidifying its presence in the European market. using a quick 3D scan of the foot to recommend perfectly
fitting shoes based on individual preferences, eliminating
In 2021, the MODIVO Group and the CCC Group the need to try them on.
adopted the joint GO.25 Strategy, a continuation of
GO.22, showing MODIVO’s commitment to Sustainable

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