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to ensure not to be surprised by the increased sales on Thanksgiving. For the year 2023, Adobe Analytics analyses
international and country-specific shopping days: showed that the British spent 3.45 billion Pounds online
between November 24 and 27 - during Cyber Week -
Singles Day including 1.04 billion Pounds on Black Friday and 2.41
Originally from China, Singles Day on November 11 billion Pounds during the rest of Cyber Week. This is an
has become a global trend. It is often described to be the increase of 5.6 % compared to the previous year.
biggest shopping day in the world and the most important
ecommerce day of the year: Singles Day now generates Green Monday
more sales worldwide than Black Friday and Cyber Green Monday takes place on the second Monday in
Monday combined, according to statista.de. The major December and is often seen as the last opportunity for
Chinese ecommerce platforms alone generated a conversion online shoppers to get their orders placed in time before
of over 145.2 billion Euros around November 11 last year. Christmas. Retailers around the world offer attractive deals
on this day to attract customers looking for last-minute
The day was originally seen as a counterpart to Valentine’s gifts. Green Monday marks a peak in Christmas sales and
Day for single people who wanted to treat themselves to helps to ensure that online retail remains strong until the
something special when shopping online. Today, Singles last minute before the holidays.
Day is the first shopping day in November to mark the
start of the Cyber Month and a significant increase in The shopping day was originally launched by eBay in
online shopping. 2007 as a “green alternative” for Christmas shopping. The
intention: by leaving the car at home and not driving from
Black Friday store to store, CO2 emissions are reduced. With the right
Black Friday, traditionally the day after the American marketing strategy, shoppers from Switzerland, Norway
Thanksgiving, is worldwide known for extremely high and the UK can be reached on this day as well.
discounts and exclusive offers. It always takes place on the
fourth Friday in November. In 2024, Black Friday will be Christmas Business
on November 29. Christmas business extends over the entire period of
Advent, with December traditionally being the month
For online retailers, this day is one of the most important with the highest sales. Online retailers benefit from
shopping days: in 2021, there were 88 million shoppers the increased demand for gifts, decorations and other
worldwide on Black Friday. The US shopping day has also Christmas products. Almost 83% of Germans and a good
established a strong position in Switzerland. According 25% of Swiss people buy Christmas gifts online.
to blackfridaydeals.ch, the Swiss spent around 115,000
Francs in online stores on Black Friday 2023. The average Boxing Day
shopping cart value in 2023 was around 250 Francs. Boxing Day is one of the most important shopping
holidays in the UK and is celebrated on December 26. It is
For further information on how to make profitable use of in no way less popular than Black Friday when it comes to
Black Friday in e-commerce, visit our blog on our website impressive discounts on consumer goods.
exporto.de/magazine and read the article “Black Friday in
e-commerce: “How to delight customers in Switzerland In contrast to Black Friday, which symbolizes the start
and the UK despite the peak.” (available in German or of the Christmas shopping season, Boxing Day marks its
English). conclusion. The idea behind this shopping day: retailers
who have full Christmas stocks want to sell it before the
Cyber Monday end of the year and therefore offer their goods at huge
Cyber Monday directly follows the Monday after Black discounts.
Friday. In 2024, Cyber Monday is on December 2. This
day retailers in e-commerce increasingly focus on exclusive Dry January
online deals: customers can access attractive online offers Dry January runs throughout the month of January and has
from the comfort of their own home and shop without become an important period for the health and wellness
stress. trend. Originally, Dry January was a health campaign
calling for people to abstain from alcohol throughout
This day is therefore a key event for online retailers to January. The campaign has become particularly popular
continue generating strong sales after the Thanksgiving in the UK, Switzerland and Germany. Following its great
weekend. success in its country of origin, the UK, the campaign also
became increasingly popular in other Western countries
Some companies even organize an entire Cyber Week between 2010 and 2020.
in the period between the Monday before and after

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