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E-COMMERCE CALENDAR:

THE MOST IMPORTANT

INTERNATIONAL

SHOPPING FESTIVALS

IN ONLINE RETAIL

Text: Katharina Knoop // Photos: Canva

Which international shopping festivals should online retailers keep in mind? In this article,
we explain the importance of international shopping events for online retailers and explain

why cross-border business is particularly profitable in Switzerland, the UK and Norway.

he importance of shopping festivals for 81 % of consumers in Norway. Overall, Norwegian online
retailers in e-commerce retail currently generates a turnover of around 12 billion US
T(International) shopping festivals play a decisive Dollars. According to forecasts by Statista, it is set to grow by
role in e-commerce. They not only enable a short-term 13.28 % annually until 2025.
increase in sales, but also create long-term benefits for
customer loyalty and brand awareness. The reason: targeted The high purchasing power in both countries is particularly
discount campaigns, special offers or exclusive promotions visible during the peak season: around 31 % of British people
on certain days allow online retailers to attract the attention currently buy their Christmas presents online. Based on
of consumers and boost sales of their products in the online figures from previous years, an increase in online purchases
store. Surveys, for example by Mastercard, show that people on Black Friday can be assumed for Norway: in 2019, 35 % of
prefer to shop online on promotion days. Norwegian participants intended to buy on Black Friday. In
2020, this figure was already 45 % and rising.
Not only does this lead to record-breaking sales, it also
creates the opportunity to attract new customers from both It is therefore worthwhile for online retailers from Germany
domestic and international markets. Promotional days create to also observe international campaign days in order to
a sense of urgency and exclusivity worldwide: 21 % of Swiss generate cross-border sales.
shoppers indicated in a study from 2020 that they prefer to
shop online on Singles Day. In another study conducted by International shopping festivals: The 2024 e-commerce
Profital in fall 2023, 76 % of Swiss shoppers said that they calendar
explicitly inform themselves about offers before Singles Day There are international shopping days throughout the
and Black Friday. Overall, 36 % of all cross-border purchases year. However, most of them take place in the peak season
in Switzerland are made in Germany. between the beginning of September and the Christmas
season. We have summarized the best-selling shopping
In addition to Switzerland, cross-border business to the UK days for Germany, the UK, Switzerland and Norway here.
and Norway is also relevant for German online retailers.
93 % of all British consumers shop online, compared to It is best to mark the following dates in your calendar

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