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Polish online consumers have also been early adopters ABOUT BARTOSZ HNATYSZYN:
when it comes to parcel boxes and 28% of the purchases Bartosz Hnatyszyn is Managing Director of Direct Link Poland and has
are delivered this way. The third most common delivery extensive knowledge of e-commerce in Eastern and Central Europe.
alternative was direct to the mailbox at 13%.
Can you first tell us briefly about the services Direct Link Poland can offer
The Czech Republic its customers?
Also known as Czechia, is home to around 10,8 million As a fully owned subsidiary of PostNord, the leading supplier of logistics
inhabitants. The country has borders with Austria, solutions and communications services in the Nordic region, we are
Germany, Poland, and Slovakia and is therefore influenced successfully building our recognition by providing our customers best
by both Eastern and Western Europe. Czechia is a member possible delivery services across the Nordics, with great opportunities to
of the European Union and has a GDP per capita rate deliver also to any other countries in the world as well. On top of that we
that is 91% percent of the EU average. It has one of the are also capable to provide our clients with fulfilment and value-added
lowest unemployment rates in the EU, and the British daily services.
newspaper The Guardian recently described the country
as one of Europe’s most flourishing economies. In 2023, How would you describe the development of the Polish e-commerce
the internet user penetration in Czechia was 85% and is market in recent years?
expected to grow up to 92% by 2029. Domestic polish e-commerce is evolving constantly. Consumers here are
quite demanding which creates pressure as well as opportunities for
15% of the consumers state that they shop online at e-retailers to further develop and improve quality and service levels. Next
least once a week, and a total of 47% shop at least once day deliveries are about to become a standard and the most successful
a month. The e-commerce sales share of total retail was e-commerce companies are working towards same day deliveries. Polish
17% in 2022. The cross-border share of e-commerce sales e-commerce is now increasingly evolving towards cross-border – and I am
was 26%, which is higher than in many other European quite certain that it will be a success.
countries. The e-commerce revenue in Czechia in 2022 was
8,5 billion US Dollars, in 2028 the revenue is estimated to Which other Eastern European markets would you say will be the most
reach 12,2 billion US Dollars. interesting in the next few years from an e-commerce perspective?
Many of the Eastern European countries are interesting and growing quite
China is the most common cross-border destination for rapidly – trying to catch up with a rest of Europe. For example, Czech
Czech consumers. 64% of the cross-border consumers Republic being one of the most mature e-commerce markets in this region
made purchases there during 2023. But indeed, they also can already now easily compete with Western region. Hungary and Romania
shop from their geographical neighbours. 33% bought are also attractive due to their size. So far, these countries have been
products from Poland, 23% from Germany, and 17% from developing internally and building strong domestic players like e-Mag,
Slovakia. The most common product category to buy from Allegro. But now - we start to see quite interesting e-commerce trade
abroad is, not surprisingly, clothing and footwear at 37% of development between Eastern Eu countries which will for sure continue.
the consumers, followed by home and garden at 26%, and You could call it “local cross border” which is already evolving in European
consumer electronics at 19%. The Czech consumers are not cross border. What is worth to mention is the fact that these countries are
particularly inclined to pay extra for express delivery. 2% expected to grow double digit when it comes to their Purchase Basket Value
state that they paid extra for fast delivery during 2023, at a for at least the 5 coming years, which will certainly be an opportunity for
European level that figure was 6%. 13% of the Czechs say any e-commerce player with cross-border ambitions.
that they paid extra for sustainable packaging.

The national postal operator Ceska Posta delivered 42% of
cross-border purchases during 2023. That is about the same
level as in other European markets. The most common
delivery location for cross-border purchases was at home at
your door with 42%, followed by at home in your mailbox
at 12%, and to a post office at 11%.

The most preferred payment option for cross-border
purchases in Czechia is debit card at 31%, credit card 30%,
and PayPal or equivalent at 14%.

Smartphone is the most popular device to use for online MORE INFORMATION:
shopping at 39%, followed by laptop at 34%. •• Get in contact with Direct Link – part of PostNord

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