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~ Coffee Corner ~

offee or tea? When and how? How easily can e-CROSS integrate with existing
Coffee, and more coffee! I’m a genuine coffee e-commerce systems that merchants may already have
Clover, and being from Brazil, one of the best coffee in place?
producers worldwide, I really enjoy it as one of my hobbies. With just a few clicks, it natively integrates with the world’s
In the morning when I wake up, my first action is to prepare leading e-commerce platforms such as Shopify, VTEX, Adobe
an authentic Italian coffee made in a Bialetti. During the day, Commerce, Salesforce, for example, or merchants’ proprietary
I often prefer an espresso, but if I’m out and about, I usually systems.
go for an Americano.
Cross-border transactions often come with increased
Can you tell us a bit about e-CROSS and yourself? risks. How do e-CROSS help merchants manage and
e-CROSS is an end-to-end cross-border SaaS platform in mitigate these risks effectively?
Latin America that enables merchants to sell globally, easily e-CROSS solution eliminates the complexities of international
and frictionlessly, with localized browsing, global logistics sales and ensures the management of the entire cross-border
intelligence, and financial solutions to boost e-commerce e-commerce operation with its integrated technology and with an
growth. It’s a cross-border SaaS solution that allows brands to extensive network of operational partners.
carry out international DTC (Direct to Consumer) expansion
of their online sales to Latin American countries, both in The platform offers complimentary modules tailored to each
their own e-commerce and in multiple marketplaces. individual business needs. It facilitates product catalogues creation,
reflecting proper local description, pricing, and taxes; incorporates
I’m a 40-year-old guy, married to my lovely wife Brunna and region-specific payment methods; handles global logistics; and
father to my little princess Antonella. As a hobby, I am a manages international payment flows. All while maintaining full
triathlete and ultramarathoner, but to be honest, I am trying compliance with country-specific regulations.
to maintain the routine and discipline.
Lastly, how do you envision the future of cross-
What are the key features of e-CROSS that border e-commerce in Latin America, and how does
distinguish you from other e-commerce platforms in e-CROSS plan to stay at the forefront of industry
the market? trends?
Our platform, as a backend technology, allows for: Consumers around the world now have unprecedented exposure
to the most alluring trends, brands, and products, regardless of
1. Localization of the shopping experience (language, their geographic location, thanks to social media. In fact, our
currency, retail pricing, regulatory compliance of regional survey of thousands of e-commerce shoppers across six
each country), markets showed that an astounding 76% of respondents purchased
2. Access to the entire global network of e-CROSS a product from an international brand after engaging with it on at
logistics partners that guarantee a great delivery least one social network. ••
experience, and
3. Financial solutions that allow for acquiring
transactions in local currency using the main means
of payment in each country (e.g., boleto, Pix, CoDi),
payment of taxes, and international remittance of
funds to the brand’s country of origin in its own
currency.

This entire ecosystem is supported by a business intelligence
engine that combines market information with customer
operation data, bringing constant insights for sales growth.

How exactly does e-CROSS make cross-border sell-
ing easier and more frictionless for merchants?
For the merchant (brand or retailer), through a DTC
operation, it is possible to expand its geographic presence, or
in the case of a local operation’s existence (physical or online),
the possibility of assortment expansion, which is usually very
restricted in Latin America due to the risk and costs of local
inventory. From the merchant side, there is no need for big
investments, opening foreign legal entities, and no FX or
regulatory compliance risk. It’s quick and easy.

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