Page 23 - CBM29

~ DirectLink ~

Poland and the forecast for 2027 is 24,9 billion. E-commerce sales
Poland is definitely at the forefront in terms of digital share of total retail sales is 15%. What is really interesting
commerce. With a population of almost 40 million, Poland here is that the cross-border share of e-commerce sales is
is the fifth-most populous member state of the European 33%, a figure that is higher than in most other European
Union and the ninth largest country in Europe. As of 2023, markets. 38% of the Polish consumers state that they make
Poland´s economy and gross domestic product per capita online purchases at least once a week. That is also a figure
is the sixth largest in the European Union by nominal which is above the European average.
standards, and the fifth largest by purchasing power parity.
The economy is also one of the fastest growing within the When making cross-border purchases, Polish consumers
Union and reached a developed market status in 2018. favour four markets. During 2023, 62% bought products
from China, 30% from Germany, and 16% from the
From an e-commerce perspective, Poland has also United States and the United Kingdom, respectively. The
undergone rapid development in recent years. In 2019, most common product categories to buy cross-border are
there were 36 000 registered e-commerce stores in the clothing and footwear at 39%, consumer electronics at 26%,
country, in 2023 that figure had grown to 66 000. and home and garden products at 15%.
In Poland, the national postal operator delivered one in
The domestic Polish e-commerce market is largely four cross-border purchases. At European level, 42% was
dominated by the marketplace Allegro. It had close to 15 delivered by the national postal operator, which means that
million active buyers in 2022 and is the most preferred postal share is lower in Poland than at European level.
marketplace among 90% of Polish online consumers.
Polish shoppers were most likely to use delivery to the
In 2020, the e-commerce revenue was 12,8 billion US doorstep for cross-border purchases. This was the most
Dollars. In 2023 the revenue had grown to 16,6 billion, common delivery methods for 41% of the consumers. The

23