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~ exporto ~

KORO:

THE FOOD REVOLUTION

COMES IN A LARGE

PACKAGE AND AT A FAIR

PRICE!

Text: Frank Calviño // Photos: KoRo

In 2014, a brand decided to change the way the food industry has done business since at
least the last century: KoRo. Its revolutionary approach was to democratize access to high-

quality food at fair prices. But how to do it? How could KoRo achieve something that could
potentially rewrite the way we buy our groceries? They had a solid plan: skip unnecessary
trade stages, create efficient processes and workflows, and offer the food in large packages.
The result? A booming business that is contributing changing the way food is bought all over
the world. Today, we have the opportunity to speak with Natalie Wendt, Public Relations
Manager at KoRo, to learn more about its business approach and the secrets behind its
success.

fair and sound strategy Please tell us a bit about KoRo and its business model
The first thing to understand when we talk about “KoRo was founded in 2014 with the aim of making high-
A KoRo success lies in their business philosophy: to quality food accessible to everyone at fair prices through
offer access to high-quality and durable food, at fair prices, skipping trade stages, efficient process flows, and large
and without hassle. packs in a straightforward design. Today, KoRo stands out
from its competitors mainly due to innovative products
And this, although it might sound simple, requires indeed and a focus on clean-label snacks and functional food. The
to rethink the whole current food industry business model, company’s commitment to transparency and innovation
an industry that seems to be artificially constructed like a drives it to constantly explore new frontiers in the food
labyrinth. Where possible, KoRo strives to work directly with industry and make conscious eating accessible to everyone
producers. However, the labyrinth of the food industry does - offline and online,” says Natalie.
not allow this everywhere - especially not for a relatively
smaller player on the global market like KoRo. However, “In the beginning, we started as an online shop. Over time,
the more KoRo grows, the more likely it is to have an we have also entered the offline business to attract the
opportunity to get to the source of a product. Until then, attention of more customers. Right now, we achieve 75%
however, KoRo always wants to offer innovative and high- of our revenues in our own online shop and 25% through
quality products. retail partners. We ship around 10.000 packages daily.
Regarding our international expansion, we started with

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