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~ exporto ~

the expansion out of Germany with the launch of a DACH Natalie continues: “For pragmatic reasons, Kosta and
shop in 2016. The shops for France and UK followed in Robert chose detergents and cleaning products as the core
2017, Netherlands 2019 and Italy 2020. Today France, of the original product range. The pioneering impulse
Italy as well as the Nordics are our most successful markets for KoRo as you know it today came from Kosta’s wife
besides DACH.” Michelle, who was extremely interested in vegan and
vegetarian nutrition: nuts and dates instead of dishwasher
Tell us a bit about the history of KoRo and the origin tabs! The food products quickly became so popular that the
of its name shop soon focussed on food.”
“The name KoRo comes from the first letters of the
founders’ names Kosta and Robert. KoRo was then built KoRo expansion journey into Europe
up by Constantinos Calios (Kosta) and Piran Asci. Florian Perhaps one of the biggest confirmations that KoRo’s
Schwenkert and Dr Daniel Kundt joined the management approach to selling food is the correct path, lies in its
team in 2020 and 2022. Florian Schwenkert has been CEO steady and constant growth as well as its fast European
of KoRo since 2024. The company now employs more than expansion.
300 people. The products are sold in its own online shop at
www.koro.com as well as in bricks-and-mortar and online With a considerable turnover of 100 million euros, the
retail outlets.” brand has consolidated itself as perhaps the best high-
quality and fair-price food market currently online in
How and when did KoRo create its first e-commerce, Europe. Behind this success, is also KoRo partner in the
and why? e-commerce journey: exporto. Their European expansion is
“In 2014, our founders started with the mission of building a case study on what a logistic partner should be, and how
a successful online shop by skipping retail stages, efficient cooperation between your shipping ally - exporto - and
processes, and practical bulk packaging. The starting your brand goals, is fundamental for success.
point for founding the company was a discussion about
starting a business without capital, as described in Prof Let’s put KoRo into numbers: We know you had up to 100
Dr Günter Faltin’s book “Kopf schlägt Kapital”. Faltin’s million euros in turnover during 2023, and you have had a
approach consists of outsourced components (e.g. logistics) steady growth in sales, but can we delve deeper into these
and products in bulk packs, sourced directly from the numbers?
manufacturer.”

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