Page 53 - CBM33-V2

~ Seven Senders ~

FROM CARRIER TO

CUSTOMS SUPPORT:

EMMA & NOAH’S

INTERNATIONAL EXPANSION

WITH ONE LOGISTICS PARTNER

Text: Suzanne Collins // Photos: emma & noah & Seven Senders

Expanding internationally is a key goal for many e-commerce brands, but the logistics of
cross-border shipping can be a major challenge. For emma & noah, a premium baby product
retailer based in Germany, the journey toward international growth required efficient
shipping solutions, competitive pricing, and streamlined customs processes. In Seven
Senders, they found a partner that not only optimizes parcel delivery but also simplifies

customs clearance and provides data-driven insights to enhance decision-making.

eeting the challenges of cross-border After evaluating several logistics providers, emma & noah
expansion chose Seven Senders for its ability to offer:
MFounded in 2018 in Düsseldorf, emma & noah
has quickly become a go-to brand for parents looking for • Optimized last-mile delivery through trusted local
high-quality, sustainable baby essentials. From organic carriers (Post AT and Post CH)
cotton sleeping bags, to practical nursing pillows, the • Significantly lower costs compared to traditional
company’s product line stands for durability, functionality, international shipping options.
and beautiful designs. With an annual growth rate of • Reliable transit times (3 days to Austria, 2.5 days
25–30%, the brand set its sights on expanding beyond to Switzerland)
Germany, starting with Austria and Switzerland. • Integrated customs support, ensuring smooth
processing and minimal delays.
However, scaling up cross-border shipping came with • End-to-end visibility via customizable dashboards.
challenges:
Customs, cost efficiency, and a single point of contact
• High costs with major international carriers for For shipments to Switzerland, customs clearance was a
relatively small parcel volumes. particular concern. Without a local warehouse, emma &
• Long transit times and customs complexities. noah needed a partner that could handle cross-border
• Lack of warehouse infrastructure abroad, requiring shipments efficiently while ensuring compliance and
efficient direct shipping from Germany. minimizing unexpected fees. With Seven Senders, they
benefit from a holistic customs solution, helping them
These hurdles led emma & noah to seek an alternative navigate tariff classification, fiscal representation, and
logistics partner - one that could provide a more flexible, other regulatory requirements with ease.
cost-effective, and efficient solution.
“Customs clearance can be one of the most complex
Why Seven Senders? A flexible and data-driven aspects of cross-border shipping, especially for businesses
logistics solution without local infrastructure. We simplify this process

53