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~ e-CROSS ~

NAVIGATING

THE 2025 U.S.

REGULATORY

CHANGES:

CHALLENGES AND

OPPORTUNITIES (IN LATAM)

FOR GLOBAL RETAILERS

Text: Rafael Sant’Anna // Photos: e-CROSS

The global e-commerce landscape faces major disruptions in 2025 due to significant regulatory
shifts, particularly impacting retailers and brands exporting to the U.S. market. President
Donald Trump’s announcement on April 2, 2025, introduced extensive new tariffs, profoundly
affecting cross-border trade. These changes not only increase operational complexity but also
reshape global sourcing strategies. While these new rules pose challenges, they also open
up fresh opportunities—particularly in the Latin American market, where cross-border
e-commerce remains an untapped growth avenue for many brands.

nderstanding the 2025 U.S. Regulatory • A 25% tariff on automobile imports and key automotive
Changes components effective immediately from April 2, 2025.
UAs of April 2, 2025, the U.S. government has
implemented new trade regulations aimed at reducing reliance The Impact on Brands and Retailers
on Chinese and Hong Kong imports. These changes include: For brands that rely on manufacturing in China or Hong
Kong and sell directly to U.S. consumers, the new regulations
• A universal baseline tariff of 10% imposed on all introduce:
imported goods into the U.S., effective April 5, 2025.
• Additional country-specific tariffs, effective April 9, • Higher Costs: Increased import duties mean higher
2025, visible in the table on next page. landed costs, reducing margins or forcing price hikes.
• Removal of the $800 De Minimis duty-free exemption • Operational Complexity: The removal of De Minimis
for imports from China, with plans for similar treatment requires more compliance with customs
removals for additional countries by May 2, 2025. regulations, slowing down delivery speeds.

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