Page 61 - CBM33-V2
P. 61
~ e-CROSS ~
• Potential Drop in U.S. Demand: If brands pass on the Latin America: A New Cross-Border Opportunity
increased costs to consumers, they may experience Rather than viewing these regulatory shifts solely as obstacles,
reduced demand in an already competitive market. forward-thinking retailers can see them as a catalyst to diversify
their cross-border sales. Latin America (LatAm) represents an
These challenges require a strategic reassessment of emerging market with high potential, offering:
international sales strategies. While the U.S. remains a key
market, brands must explore alternative ways to maintain • Growing E-commerce Adoption: Online shopping in
profitability and growth. countries like Brazil, Mexico, Chile, and Colombia is
expanding rapidly.
61
