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~ e-CROSS ~

E-CROSS

CONGRATULATES

ALHAMAS

AN ARTISANAL SOUL FROM LA RIOJA,

NOW REACHING LATIN AMERICA

Text: Laura Leonardelli Costa Paulino // Photos: Cross-Border Magazine

Cross-Border Magazine’s awards dinner, which took place in Barcelona on October 9th, brought
together leaders who turn vision into results. Alhamas — a family-run, artisanal brand from La
Rioja, Spain — took home the prize by showing how heritage and design can cross borders when
the right operating model is in place.

t e-CROSS, we believe in seamless access: This reduced silos and manual work, shortened time-to-market,
infrastructure you don’t see but customers and gave Alhamas consistent governance over catalog, pricing,
Afeel, enabling brands to scale from their own fees, and the local operational layer.
online stores to D2C global channels like Shopify
and marketplaces with less friction and more con- Execution that Preserves Essence
trol. It’s our promise of democratizing global reach Internationalization worked because the operation safeguarded
for brands. what makes Alhamas unique:

The Challenge • Origin as an advantage: La Rioja and hand-crafted
How do you take a 100% artisanal product — hand-stitched production featured as part of the value story.
espadrilles with a strong sense of place — into LatAm without • Localized catalog and storytelling: sizes, seasonality, and
diluting identity, margins, or operational control? Alhamas narratives adapted by country.
needed a low-friction entry with the correct local experience • Checkout without friction: local payment methods and
in each market (currency, payments, taxes, logistics, after-sales) correct tax handling at source.
while protecting brand equity. • Logistics with realistic SLAs: trackable, end-to-end
experience customers trust.
The Approach: Omni DTC on a Single Stack • Unified learnings: a cross-market insight loop to
We designed a go-to-market omni DTC that combines: improve acquisition, conversion, and assortment.

• Official Shopify store for brand narrative, collection Operating Control and Continuous Learning
curation, and repeat purchases. With one e-CROSS control panel for multiple countries,
• Leading marketplaces in Brazil, Mexico, Chile, and Alhamas gains:
Colombia to add reach and discovery.
• One e-CROSS stack to handle regulatory compliance, • Dynamic pricing per country and fee transparency;
local payments, cross-border logistics, catalog and • Coordinated promotions across D2C and
pricing per country, promotions, and insights, all marketplaces;
orchestrated from a single hub. • Demand insights by model, color, and sizing;

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