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~ e-CROSS ~
• Process auditability (payments, tax, logistics) to Why Was Alhamas awarded?
minimize hidden complexity costs. Among many brands, four criteria made the brand stand out:
A Shout-Out from the Brand 1. Craftsmanship with global vision: heritage preserved,
“A heartfelt thank you to Rafael Sant’Anna for recognising our brand story amplified.
work, the craftsmanship behind Alhamas, and the opportunity 2. Pragmatic omni DTC: D2C fuels equity and loyalty;
to take it to new corners of the world. Grateful also to the marketplaces expand reach and velocity.
amazing e-CROSS team for their support, guidance, and 3. Unified operations: four countries managed on one
focus on this milestone for this family-run, artisanal company. stack, cutting complexity costs.
Alhamas, distinctly represented by Raquel Vidorreta Pomar’s 4. Community proof: transparent collaboration across the
freshness and spirit, was proud to be part of such a wonderful cross-border ecosystem.
evening — perfectly hosted by Cross-Border Magazine.”
What’s Next
“Thanks to the e-CROSS team for this recognition and for all Expand the catalog, tailor assortment by country, accelerate
their support in achieving a smooth soft landing in Latam for D2C repeat purchases, and grow marketplace exposure
Alhamas. Here’s to a never-ending summer all over the world!” with localized partnerships. The takeaway is simple: when
— Aurora Gil Caballero technology, compliance, and logistics operate as one, brands
with soul — like Alhamas — scale globally without losing their
“Thank you, e-CROSS, for joining us on this adventure! We thread. ••
are proud to share our craftsmanship — bringing hand-stitched
espadrilles from La Rioja to the rest of the world, and growing
alongside partners who value both tradition and design. We
continue to stitch stories, one stitch at a time, from Spain MORE
towards new horizons.” Want to be our next case of success? Reach out to e-CROSS through
LinkedIn or our official website and make global growth feel local.
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