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~ Editor-in-Chief ~

COLUMN

A CELEBRATION OF EXCELLENCE AND A LOOK AHEAD

s we close another remarkable year in the world of cross-border
e-commerce, I want to take a moment to reflect on one of the
highlights of our calendar: the Cross-Border Awards Dinner we hosted
Athis past October. It was an evening filled with inspiration, connection,
and well-deserved recognition. To everyone who joined us, from nominees and
winners to partners and guests: thank you for making it such a memorable
celebration of international ambition and innovation.

A heartfelt congratulations to all of this year’s award winners. Your achievements
demonstrate the creativity, resilience, and forward-thinking spirit that continue to drive
our industry forward. Whether through groundbreaking technology, seamless logistics,
or outstanding customer experiences, each of you represents the best of what cross-
border commerce has to offer.

As we look towards a new year, I’d like to extend my warmest wishes for a prosperous
and joyful 2026. The months ahead promise to be both challenging and exciting, as
e-commerce continues to evolve at a rapid pace. Sustainability will remain high on the
agenda, with businesses increasingly focusing on reducing their environmental footprint
while maintaining efficiency and affordability.

We’re also seeing the continued rise of AI-driven
personalisation, helping brands understand and serve customers
across markets more intuitively than ever before. Meanwhile, COLOFON
the expansion of direct-to-consumer models and the growth of
alternative payment methods will further reshape how shoppers
interact with global brands.
FOUNDER & PUBLISHER JEROEN LEENDERS
At Cross-Border Magazine, our mission remains clear: to
EDITOR-IN-CHIEF SANNE LEENDERS
connect, inform, and inspire everyone who believes in the
power of international commerce. We’re proud to be part of this EDITORS FRANK CALVIÑO, LAURA MARTIN
dynamic community and look forward to sharing even more
GRAPHIC DESIGN & LAYOUT NICO HOEIJMANS
insights, success stories, and expert perspectives with you in the

year ahead.
Here’s to another year of breaking boundaries, building
WEBSITE: WWW.CROSS-BORDER-MAGAZINE.COM
connections, and celebrating success!

Enjoy reading!
If you are interested in learning more about sponsorship or
advertising opportunities or you would like to discuss creating
Sanne Leenders, a customised plan to meet the needs of your company, please
contact: [email protected]
Editor-in-Chief Cross-Border Magazine
The Cross-Border Magazine is owned and published by Salesupply BV.
[email protected]
No person, organisation or party can copy or re-produce the content
of the Cross-Border Magazine or any part of this publication
without a written consent from the editor-in-chief or publisher. The
publisher, authors and contributors reserve their rights with regards
to copyright of their work.

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