Page 5 - CBMAwards2025

~ Spring GDS ~

CELEBRATING

CROSS-BORDER

EXCELLENCE

Text: Nicole Farrell // Photos: Cross-Border Magazine

At Spring GDS, strong partnerships are at the heart of successful cross-border e-commerce.
Every year, the Cross-Border Magazine Awards offer an opportunity to recognise the
brands shaping our industry—and the 2025 edition was no exception. As returning exclusive
sponsors, we were pleased to join peers and partners from across the continent to highlight
the achievements of two long-standing Spring GDS clients.

his year, the Gold Award was presented La Redoute has long held a strong presence in Belgium
to La Redoute, a company with whom and Luxembourg. In 2019, the company identified
Twe have built a close and productive substantial potential in the Netherlands, where demand for
collaboration over many years. We also had the French interior design and lifestyle products was rapidly
pleasure of presenting the Cross-Border Magazine increasing. Building on this growth, La Redoute expanded
Award to The Chogan Group, recognising their its focus to additional European markets, including
continued growth and commitment to improving Germany, Austria, and Ireland, as part of its strategy to
their international logistics operations. Both strengthen its international footprint while maintaining
organisations reflect values we highly appreciate in consistent service quality across countries.
our partnerships: a willingness to innovate, a focus
on operational excellence, and a shared ambition to Our collaboration with La Redoute began in 2018, when
deliver strong customer experiences across borders. the company prepared to enter the Dutch market. At the
Their achievements illustrate the impact of working time, one of the key questions for the team was identifying
together toward common goals, and we are proud to a partner capable of supporting an easy technical
honour their success. integration and the launch of new delivery methods.
Together with PostNL, Spring GDS helped connect La
La Redoute: Confidently growing across the Benelux, Redoute’s systems and introduce features such as shared
DACH and Ireland appointment scheduling and real-time courier tracking,
La Redoute’s story begins with its origins as a French essential for large-item deliveries where customers expect
wool mill and has evolved into one of the country’s most precise delivery visibility.
recognised home and fashion brands. Today, the company
designs, produces and delivers a wide range of apparel, Consistency in delivery performance is a core element of
home décor and small furniture items, serving more than La Redoute’s customer promise. Whether during peak
10 million customers worldwide. With 30% of its revenue periods like Black Friday or throughout quieter seasons,
generated internationally, La Redoute has established the company aims to provide the same level of service in
itself as a significant e-commerce player beyond France, every market. As volumes increased rapidly, including a
supported by a long-standing commitment to quality, 450% rise in the Netherlands, our joint efforts focused
design and customer experience. on ensuring that this standard could be maintained
throughout periods of both high and low demand.

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