Superdry turns to ZigZag Global to manage ‘Peak’ Returns

British fashion brand Superdry has launched on ZigZag Global’s returns solution to handle all its e-commerce returns ahead of the expected surge in sales in the holiday period.

Operating through 515 branded locations in 46 countries, Superdry is a growing worldwide presence with a foothold on the UK high street. The fashion brand invests in customer experience with a focus on the post-purchase experience for customers. The partnership with ZigZag offers Superdry customers a faster and more convenient returns service with quicker refund times. Al Gerrie, CEO of ZigZag Global, commented: “We are delighted to welcome Superdry onto the ZigZag platform. We aim to help deliver a best-in-class returns experience to their customers.” This year, the apparel brand is offering an extended Christmas returns period, running from mid-October until the 31st of January 2020. The retailer looks to appeal to the 73% of shoppers that check the returns policy before purchasing.

Return solution

ZigZag’s return solution enables the apparel brand to deliver on their festive returns promise. ZigZag’s online portal provides customers with multiple returns options, including thousands of drop-off locations. Superdry can benefit from a newly launched paperless solution by ZigZag Global. Though it is currently only available in the United Kingdom, it eliminates the need for millions of paper labels. This solution digitises the process and gives retailers a more complete view of which goods are being returned, where and when, with far greater visibility and traceability.

Gordon Knox, Business Transformation & Logistics Director of Superdry, says about the new collaboration: “We are always exploring new ways to incorporate solutions that both boost the customer experience and help deliver our sustainability initiatives. ZigZag’s returns solution will allow Superdry to reduce the costs and waste associated with returns whilst providing our customers with an easy-to-use method of returning from anywhere in the world.”