Marketing

Pull&Bear is launching PBShuffle, a new video marketing strategy
Pull&Bear is launching PBShuffle, a new shopping experience focused on vertical video, and offering video purchasing. This platform will be available on Pull&Bear's iOS and Android app.  From now on,...
March 1, 2024
IRX & eDX learning programme: Waitrose, Eve Sleep, Oliver Bonas, Screwfix & Trustpilot!
Waitrose, Eve Sleep, Oliver Bonas, Screwfix & Trustpilot are among the big brands spearheading the conference and workshop programmes at IRX (InternetRetailing Expo) & eDX (eDelivery Expo) taking place on...
May 9, 2022
What are Google's Performance Max Campaigns?
Google has launched a new feature and tool called Performance Max, and it is aimed at supporting online entrepreneurs. This new tool is actually a new Google ads campaign type,...
May 6, 2022
Blidz raises 6 million euros for its launch in the European market
Blidz, a social shopping app from Finland, has managed to raise 6 million euros in seed funding. The company combines social shopping with gamification in a very odd yet -...
March 23, 2022
Complete checklist for planning your cross-border in 2022! by GoGlobal Ecommerce
Covid or no Covid, e-commerce has been growing fast for at least the last two decades. And alongside e-commerce, cross-border commerce has increased as a natural development of the e-commerce...
January 26, 2022
6 examples of how AR is used to improve e-commerce
How Augmented reality (AR) is used to improve e-commerce? That's a pretty common question nowadays. Since Covid struck us, there is a massive hype around AR as a sales solution....
January 24, 2022
Walmart's Metaverse will bring its own currency and NFTs
Walmart's Metaverse adventure could start this year. It seems that the brand is creating its own cryptocurrency as well as a collection of NFTs, according to multiple media outlets in...
January 19, 2022
Can NFT be used for e-commerce marketing?
Last year the “NFT fever” took the world by storm with news outlets reporting the auction of artist Beeple NFT work entitled 5000 EVERYDAYS: THE FIRST 5000 DAYS at Christie’s,...
January 5, 2022
Nike will join the Metaverse in 2022!
The sports titan Nike has decided to inaugurate the global race for the metaverse with Nikeland, a virtual world that will double as e-commerce.  And although Nike is not the...
January 3, 2022
Cross-border trade with Western Europe: Tips and strategies
Cross-border trade with Western Europe mostly means to trade with the European Union (European Union). There is, of course, the odd case of the United Kingdom and perhaps - if...
December 9, 2021
Cross-border e-commerce in Scandinavia: Opportunities & challenges
By Sjoukje Goldman, Sara Lone, and Anne Gommers. The Scandinavian e-commerce market is growing exponentially. Denmark, Norway, and Sweden were all ranked in the top 10 of cross-border countries. This...
December 3, 2021
HelloFresh expands to Italy
Meal kit delivery service HelloFresh launches in Italy. This is the second European expansion this year. The company also set foot in Norway this Summer. The service is now active...
October 22, 2021
Ikea online sales increased 73%
World-famous furniture retailer Ikea managed to grow its online presence last year. Its online channels welcomed more than 5 billion visitors and online sales increased with 73%. Even though most...
October 18, 2021
H&M expands its e-commerce business
H&M is expanding online while closing stores in a way that it says reflects the changes it sees in its customers’ behaviour. The store openings are in growth markets while...
October 7, 2021
US retailers further invest in multi-channel
Shopping is becoming an ever more versatile activity. Consumers value the flexibility they have in integrating shopping into their everyday lives. Thanks to smartphones and other mobile devices, consumers and...
October 6, 2021
Zeeman expands online presence in Europe
Dutch discount retailer Zeeman is expanding its online presence in Europe. The retail chain currently has an online store in the Netherlands and Belgium. However, the retailers will now also...
September 1, 2021
The pitfalls of e-commerce strategies
Many companies, both B2C and B2B, are seeing success by blending their traditional sales with e-commerce offerings. This is especially obvious in the retail industry. Retailers that have traditionally been...
July 9, 2021
Primark set to launch new customer-facing website
Primark is to launch a new customer-facing website next year. Although the website will still stop short of enabling shoppers to buy online. Through the new website, shoppers will be...
July 6, 2021
H&M sees online sales grow 40%
Online sales at H&M Group have risen 40% in the six months to mid-2021. H&M experienced a 12% total rise in sales across the group. Moreover, sales grew by 75%...
July 1, 2021
Adidas sees strong online growth
Due to UEFA EURO 2020 and the Olympic Games in Tokyo 2020 was going to be a strong sporting year. However, the COVID-19 outbreak hit and forced most countries into...
June 30, 2021
Zara online stores break growth records
As an effect of store closures in the course of the COVID-19 retail lockdowns in the first phase of the fight against the pandemic, Inditex reported heavy sales losses by...
May 14, 2021
How important are service numbers for cross-border success?
Cross-border e-commerce is booming business. More and more companies cross borders and sell their products or services in several countries. Customer service accessibility is easy to arrange with digital channels....
April 20, 2021
Unilever focuses strategy on e-commerce
Unilever’s e-commerce sales grew by 61% in its latest financial year. Shoppers turned online to buy its hygiene and ‘at home’ food brands during COVID-19 lockdowns. E-commerce and digitization are...
February 5, 2021
Investment in digital helped H&M turn a profit
In recent years, H&M has done the investment to enable shoppers to buy where, when and how they choose. This stood it in good stead during the COVID-19 outbreak. The...
February 3, 2021
Cdiscount unveils its new B2B strategy
Building on its expertise, as a French leader in e-commerce, Cdiscount announces a new phase in its development. The marketplace is launching a new strategic B2B activity. A complete marketplace solution...
January 25, 2021
Worten Spain focuses more on e-commerce after closing 17 stores
Worten, the Portuguese chain of establishments belonging to the Sonae group, is continuously experiencing losses in Spain. As a result, Worten closed 17 establishments and remained with 47, of the 60...
October 1, 2020
Trouw Nutrition, the global leader in animal nutrition, digitizes commerce on a large scale
Jena, Germany, September 24, 2020 – Trouw Nutrition, a global leader in animal nutrition, with 8,000 employees and customers in 25+ countries worldwide, has decided to digitize on a large...
September 25, 2020
Checkout Charlie expands to Spain and Italy
Checkout Charlie GmbH, a company of the RTL Germany media group, is expanding to Italy and Spain. The German e-commerce and affiliate expert has launched two new voucher portals for buonisconto.it (Italy)...
August 3, 2020
One-to-one expert consultation and engaging workshops to feature at IRX
Workshops, expert clinics and networking events are among the features at IRX (InternetRetailing Expo) designed to give delegates valuable insights into the latest ideas in e-commerce and fulfilment. The practical...
March 10, 2020
Walmart Expanded Sponsored Search Offering through Advertising Partners Program
American retailer Walmart kicked off 2020 with the launch of its Walmart Advertising Partners program. It aims to expand advertisers' direct access to their Sponsored Products campaigns. Walmart has been...
February 11, 2020
Loyalty program Lidl in Belgium
German supermarket Lidl starts with a loyalty program in Belgium. Starting February 10th, consumers can download a digital customer card app. It is the first time the supermarket starts a...
February 11, 2020
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Bambuser partners up with luxury fashion retailer LUISAVIAROMA
Swedish video shopping service provider Bambuser announced that it has partnered with Italian online luxury retailer LUISAVIAROMA.com. Bambuser will enable Live Video Shopping on the fashion retailer's platform.  The first...
January 23, 2020
Online focus for Bose
Audio gear brand Bose will close all of its stores in Europe, North America, Australia and Japan. The brand decided to follow an online-only strategy after it noticed a significant...
January 22, 2020
Otto withdraws from Eastern Europe
Fashion platform Otto closes its online shop in the Czech Republic, Hungary and Slovakia. On the 29th of February, the end of the current 2019/2020 financial year, the shops will...
January 21, 2020
Hugo Boss predicts sales recovery after Hong Kong hit
Luxury retailer Hugo Boss expects sales and operating profit to recover in the fourth quarter, reports Reuters. This is expected to be realised with more modern stores and growth in mainland...
November 5, 2019
Russian online retailer Wildberries comes to Europe
Russia's biggest online retailer Wildberries is planning its launch in Europe. The online company is building a new logistics centre in Slovakia of about 300,000 square meters. While finalisation might...
October 29, 2019
Adidas closes most Dutch original stores
Sports brand Adidas closes four Original Stores in the Netherlands. Earlier this year, five Dutch brand stores were already closed. Only two Original Stores will remain open. Ten years ago, the...
October 18, 2019
Yamato partners with ZigZag Global for returns in Japan
ZigZag Global, a software solution to help e-commerce retailers manage returns domestically and globally, have become the first returns management solution to partner with Japanese market leader Yamato Transport. Yamato provides...
October 16, 2019
Zara launches online shop in Colombia
The Inditex group, which is behind the Spanish fashion retailer Zara, launches the online Zara platform in the Colombian market, reports modaes. Currently, the fashion chain has about fifteen stores in the country....
October 14, 2019
Tom Tailor launches Swiss online shop
German fashion manufacturer Tom Tailor launched an online shop in Switzerland (www.tom-tailor.ch). The fashion brand is online already active in more than 20 European countries, including Germany, Spain and Sweden....
October 8, 2019
H&M tests selling external brands
Fashion retailer H&M is considering changing its business model in the near future. The Swedish retailer is experimenting with selling external brands and products, both in selected stores and on...
October 7, 2019
Photo by Andre Furtado from Pexels
Miserable weather restrains retail sales in the UK
According to Independent, clothing purchases in the United Kingdom are declining by 4.5%, which is causing sales to fall by 0.5% in May. Due to the gloomy weather, customers are...
June 24, 2019
Photo by rawpixel.com from Pexels
Peek & Cloppenburg opens webshop in the Netherlands
Peek & Cloppenburg announced last December that a Dutch webshop will be launched. The webshop is now expected to open this upcoming autumn. Unlike in Germany, there are no plans...
June 13, 2019
Free whitepaper: How to Build a Trusted Brand Abroad? 15 Tips and Tricks.
Cross-border e-commerce is growing rapidly. This offers lots of opportunities for e-commerce players but requires focus. Just like personal relationships, buying online involves a leap of faith. It is unlikely...
June 4, 2019
Lidl starts selling groceries online in Spain
Lidl recently started selling its groceries online in Spain. For now, the delivery of fresh foods is only available in Madrid. To get the products to customers’ homes, Lidl is...
May 22, 2019
AliExpress includes payment method - Klarna
AliExpress customers in four different European countries can now decide when and how they pay. Adyen, AliExpress’ payment provider now supports Klarna’s ‘Pay Later’ solution. This collaboration is made possible by...
May 21, 2019
Zalando starts 2019 with strong growth
In the first quarter of 2019, Zalando successfully expanded its customer reach. The number of active customers increased by 14.1% to 27.2 million and site visits increased by 29.5% to...
May 20, 2019
Alibaba plans to up competition with Amazon
The global e-commerce company is allowing retailers from countries other than China to sell goods internationally via its platform. Mother company Alibaba will expand its international services provided by its...
May 15, 2019
European webshops convert 1.6 billion in the Netherlands
Dutch consumers bought around 1.6 billion euros (excluding VAT) from European webshops last year. This is a 17 % increase in comparison to 2017. In the fourth quarter of 2018,...
May 9, 2019
Apple profit 5% lower than last year
Apple announced financial results for the first quarter of 2019. They have reached an $11.56 billion profit in the first quarter on sales of 58 billion. This profit is within...
May 8, 2019
Amazon to partially shut down in China during this upcoming summer
Amazon is closing its online marketplace in China for the upcoming summer. As of July 18th, Chinese companies are no longer able to sell items through Amazon.cn. Chinese consumers can...
May 1, 2019
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