It is 2014 when a German fragrance-passionist starts a hobby project. He is combining his passion for fragrances and affinity for video by opening a YouTube channel. Five years later, his social channels have more than one million subscribers and his own Fragrance.One line has become reality. How does one German disturb the fragrance market and create a new, popular product
Experiential Retail: Transformations and technologies to grow your business
Miguel Pereira is CEO at ZOOMOOV, a company that offers children and parents playtime between home and school. It has educational and entertainment activities and products targeted at promoting life skills valuable to children ages 1 to 10. ZOOMOOV is a data- and experience-driven company in the kids-entertainment industry. In a few years, the company has expanded to 70 retail
Chiquelle: Pure fashion, following ultra-fast trends
It is one of the fastest-growing fashion companies of the Nordics: Chiquelle. The fashion brand, based on e-commerce and digitalisation, designs and produces fashion for women between the ages of 16-30. We talk to Pouya Boland, CEO and co-founder of Chiquelle, to talk about the growth of the brand and its international ambitions. Text: Nico Hoeijmans // Photos:
Omoda: Passion for Shoes
Back in 1875, the grandfather of the founders of Omoda worked in the shoe business. As a shoemaker in Burgh, the Netherlands, he offered a home delivery service… by horse. His passion for shoes was passed down through generations and, in 1961, Lourus Jan Verton and his wife opened the first predecessor to Omoda. The popularity of the store rose due to the large collection of
The Growth of Influencer Brand, Meller
This article previously appeared in Cross-Border Magazine 11. At the Digital 1-to-1 event in Barcelona, we meet up with Bosco Garcia Puig, Head of Digital at Meller. The Spanish brand focuses on social commerce, selling fashion accessories such as sunglasses and watches online and offline. The brand is close to its fifth anniversary and has been expanding quite a lot over