This article previously appeared in Cross-Border Magazine 11. Text: Nico Hoeijmans // Photo: iStock Selling cross-border is a challenge. How do you gain trust with local cross-border consumers? What do they prefer and how do you create that necessary relationship based on trust to create recurring customers? Newegg, a leading global marketplace for everything tech-related,
The Importance of Trust:
Getting to grips with the customer experience Text: Nico Hoeijmans // Photos: Fashcom Stijn Kruijssen is the co-founder of Fashcom. He started his first internet company in 2002, which focuses on affiliate marketing. Through the years, he has heavily invested in getting more influence on customer satisfaction. In 2011, his company began with its first webshop. Now,
How Penti integrated its online and offline strategy in one personal experience
This article previously was published in Cross-Border Magazine Turkish fashion brand Penti has been a success since the 1950s. The multichannel retailer has become a beloved brand by consumers over the world. Focusing on underwear fashion, Penti has become a market leader in intimates, beach wear, leg wear and home wear. What started with a store at Valikonağı Avenue has
A Real Cool Solution
This article previously was published in Cross-Border Magazine Have you ever ordered frozen food online? If so, you can imagine how unsatisfying it would be to receive your frozen veggies completely defrosted? Keeping food products chilled or frozen is a challenge that lots of online food retailers struggle with. There are solutions like plastic, or expensive EPS boxes, but
The Business With The Oktoberfest
This article previously was published in Cross-Border Magazine Author: Dirk Haschke, VP Sales DACH and eCommerce Operations Descartes Systems (Germany) GmbH How MOSER Trachten – a traditional giant with 38 branches – ingeniously master their e-commerce business. MOSER Trachten offers its customers on www.trachten.de more than 15,000 different, high-quality traditional