Back in 1875, the grandfather of the founders of Omoda worked in the shoe business. As a shoemaker in Burgh, the Netherlands, he offered a home delivery service… by horse. His passion for shoes was passed down through generations and, in 1961, Lourus Jan Verton and his wife opened the first predecessor to Omoda. The popularity of the store rose due to the large collection of
The Growth of Influencer Brand, Meller
This article previously appeared in Cross-Border Magazine 11. At the Digital 1-to-1 event in Barcelona, we meet up with Bosco Garcia Puig, Head of Digital at Meller. The Spanish brand focuses on social commerce, selling fashion accessories such as sunglasses and watches online and offline. The brand is close to its fifth anniversary and has been expanding quite a lot over
Localising the cross-border market: how to deal with international payments
This article previously appeared in Cross-Border Magazine 11. Text: Nico Hoeijmans // Photo: iStock Selling cross-border is a challenge. How do you gain trust with local cross-border consumers? What do they prefer and how do you create that necessary relationship based on trust to create recurring customers? Newegg, a leading global marketplace for everything tech-related,
The Importance of Trust:
Getting to grips with the customer experience Text: Nico Hoeijmans // Photos: Fashcom Stijn Kruijssen is the co-founder of Fashcom. He started his first internet company in 2002, which focuses on affiliate marketing. Through the years, he has heavily invested in getting more influence on customer satisfaction. In 2011, his company began with its first webshop. Now,
How Penti integrated its online and offline strategy in one personal experience
This article previously was published in Cross-Border Magazine Turkish fashion brand Penti has been a success since the 1950s. The multichannel retailer has become a beloved brand by consumers over the world. Focusing on underwear fashion, Penti has become a market leader in intimates, beach wear, leg wear and home wear. What started with a store at Valikonağı Avenue has