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Interviews

eTail Asia Exclusive Interviews: Anvesha Poswali, leading the home products market in India
Automation, seamless tracking & execution, virtual try-on,  and keeping your consumer at the center, are some of the key elements behind Unilever's success in the complex and massive Indian market....
July 6, 2022
eTail Asia Exclusive Interviews: Gen Lehn, spearheading Vietnam fashion
Smart retailing, digitalization, tech and system integrations, and the future of physical stores, are some of the key topics that will define the future of e-commerce, especially in Asia, the...
April 19, 2022
A cup of coffee with Marina Vasilara, Global Communication & e-Business Director at APIVITA SA
We like to have inspiring discussions about cross-border e-commerce over a nice cup of coffee (or tea). In this article, we are focusing on the importance of sustainable products. Marina...
October 15, 2021
Interview with Stephane Tomczak, CEO & Founder of DELIVER
We met with Stephane Tomczak, CEO & Founder of DELIVER to tell us more about their 2021 event. DELIVER is Europe’s biggest and most attended elite e-logistics event bringing together all important...
October 5, 2021
“Innovation and authenticity"
“Almost every household in the United States owns a BISSELL product. This would be a great goal to achieve in Europe as well”, says Vincent Huinck, Commercial Director at BISSELL International....
February 19, 2021
Believe Athletics: "We believe in slow fashion"
Regina Rodríguez is the proud co-founder of Believe Athletics, a sustainable sportswear brand for women. She is committed to building a sustainable future-proof brand with maximum respect for the environment....
November 24, 2020
A different e-commerce approach: "We care about local retailers"
Dominik Benner is the founder and CEO of Schuhe24, a platform for local retailers in Germany. Based in Wiesbaden, near Frankfurt,  Schuhe24 takes care of around 2.000 local retailers, selling...
October 22, 2020
Co-founders of mellow explore their cross-border eCommerce success strategy
We met with Neil Tunbridge and James Storie-Pugh, co-founders of mellow, to explore their cross-border e-commerce success strategy. Mellow is an online marketplace for CBD and wellness products. A platform...
August 31, 2020
Interview with Stephane Tomczak, CEO & Founder of DELIVER
We met with Stephane Tomczak, CEO & Founder of DELIVER to tell us more about their event. DELIVER is Europe’s biggest and most attended elite e-logistics event bringing together all...
August 26, 2020
A Cup of Coffee With James Bartle, CEO and Founder of Outland Denim
We like to have inspiring discussions about cross-border e-commerce over a nice cup of coffee (or tea). In this article, we are focusing on the phenomenon of influencer marketing. James...
July 21, 2020
Made in Germany: Fragrance.One
It is 2014 when a German fragrance-passionist starts a hobby project. He is combining his passion for fragrances and affinity for video by opening a YouTube channel. Five years later,...
March 16, 2020
Experiential Retail: Transformations and technologies to grow your business
Miguel Pereira is CEO at ZOOMOOV, a company that offers children and parents playtime between home and school. It has educational and entertainment activities and products targeted at promoting life skills valuable...
February 7, 2020
Chiquelle: Pure fashion, following ultra-fast trends
It is one of the fastest-growing fashion companies of the Nordics: Chiquelle. The fashion brand, based on e-commerce and digitalisation, designs and produces fashion for women between the ages of...
January 20, 2020
Omoda: Passion for Shoes
Back in 1875, the grandfather of the founders of Omoda worked in the shoe business. As a shoemaker in Burgh, the Netherlands, he offered a home delivery service… by horse. His passion...
November 12, 2019
The Growth of Influencer Brand, Meller
This article previously appeared in Cross-Border Magazine 11. At the Digital 1-to-1 event in Barcelona, we meet up with Bosco Garcia Puig, Head of Digital at Meller. The Spanish brand...
October 22, 2019
Localising the cross-border market: how to deal with international payments
This article previously appeared in Cross-Border Magazine 11. Text: Nico Hoeijmans // Photo: iStock Selling cross-border is a challenge. How do you gain trust with local cross-border consumers? What do...
October 15, 2019
The Importance of Trust:
Getting to grips with the customer experience  Text: Nico Hoeijmans // Photos: Fashcom Stijn Kruijssen is the co-founder of Fashcom. He started his first internet company in 2002, which focuses...
September 24, 2019
How Penti integrated its online and offline strategy in one personal experience
This article previously was published in Cross-Border Magazine Turkish fashion brand Penti has been a success since the 1950s. The multichannel retailer has become a beloved brand by consumers over the...
May 16, 2019
A Real Cool Solution
This article previously was published in Cross-Border Magazine Have you ever ordered frozen food online? If so, you can imagine how unsatisfying it would be to receive your frozen veggies completely...
March 20, 2019
The Business With The Oktoberfest
This article previously was published in Cross-Border Magazine Author: Dirk Haschke, VP Sales DACH and eCommerce Operations Descartes Systems (Germany) GmbH How MOSER Trachten – a traditional giant with 38 branches –...
February 26, 2019
How to set up for Global Success
This article previously was published in Cross-Border Magazine How We Are Pentagon supports big brands to overcome challenges when entering marketplaces worldwide. Laurence Guy is founder and CEO of Pentagon...
January 18, 2019
Overcoming cross-border challenges: trust as one solution
The rise of e-commerce is continuing to grow at a rapid pace. The total transaction value of e-commerce worldwide is estimated to be $2,875,507 million in 2018[1], with a global...
December 6, 2018
HipVan: Designer Furniture in South-East Asia
This article previously was published in Cross-Border Magazine Proudly founded in Singapore, HipVan is creating affordable furniture and home decoration for its customers. Inspired by the problem that in Singapore,...
September 20, 2018
Zalando: Care for Customers and Partners
This article previously appeared in Cross-Border Magazine Nr.4, October 2017 Berlin – a blooming and friendly city – building the future that does not forget about its past. It is...
February 5, 2018
Cross-Border Magazine Founder Jeroen Leenders interviewed @IRX
Over 5,000 tech-savvy visitors from across the globe came together at the NEC for the co-located InternetRetailing Expo (IRX) and eDelivery Expo (EDX) this year. As Cross-Border Magazine, we were...
May 16, 2017
Don't dive into uncharted waters: How to sell on Amazon U.S.
Amazon U.S. is an e-commerce market with a $595.1bn (€561.6bn) annual turnover and 173.6 million online shoppers, and ranks among the top global markets. It is also home to a...
May 11, 2017
Scaling cross-border businesses through ‘media for equity’
There are many smart thinkers out there that come up with great business models. However, they often lack the financial power to backup and scale their idea fast enough to...
May 3, 2017
“I could imagine opening up for third-party sellers”
Interview with Jules van der Werf, MS Schipper: About a global, digital transition in the livestock farming industry This article previously appeared in Cross-Border Magazine nr. 2/ December 2016 The...
April 28, 2017
Westwing: The 14-country, zero-inventory challenge
Stephan Spijkers, Operations Director at Westwing Who? He has worked for Westwing for 4 ½ years, practically from the beginning of the company in the Netherlands. He is responsible for the...
March 28, 2017
How to conquer a niche internationally
A high-quality accessory with international brand recognition, facing challenges around increasing volumes and growing order values is a typical scenario for a niche product. Customers from all over the world...
March 23, 2017
Interview with Canyon Bicycles: “We stick to a ‘slow-build’ strategy”
“In the beginning, a lot of people told us at Canyon that selling bikes online was impossible. We have proven everybody wrong.” Frank Aldorf, Chief Brand Officer at Canyon Bicycles,...
March 20, 2017
A good match with a local market is important
When former lawyer Janine Tillema finally found an effective treatment for her skin problems in Paula’s Choice products, she was so impressed by the brand and its unique story that...
December 23, 2016
Vestiaire Collective: Re-Fashion the World
It is a remarkable business model: Vestiaire Collective, founded in Paris in 2009, is a platform for reselling luxury fashion items. The company itself acts as an intermediary, connecting sellers...
December 22, 2016
Fashion Fulfilment: Global success through hyper-localisation
This article previously appeared in the Cross-Border Magazine, Edition 1, June 2016 When ordering a product online, a customer in Norway has a completely different set of expectations to a...
December 21, 2016
Europe, meet Retromarine
This article previously appeared in the Cross-Border Magazine, Edition 1, June 2016 The international team, learning and having fun are the personal drivers of entrepreneur Masud Rabbani, a man with...
December 18, 2016
"It isn't tools that make a website better, it's people!"
Our colleagues from partner event organizer eTail have spoken to Stuart McMillan, Deputy Head of E-Commerce at the British omnichannel shoe seller Schuh. He will be one of the speakers...
November 8, 2016
Romania: Discover an unexpected market! Interview & Infographic
In her interview in the first issue of the Cross-Border Magazine, Paula’s Choice EMEA CEO Janine Tillema emphasizes how much her company’s success in a market like Romania means to...
June 15, 2016
5 questions: Interview with Founder & Publisher Jeroen Leenders
Jeroen Leenders, Global Marketing and Sales Director of Salesupply, is the founder of the Cross-Border Magazine. We asked him 5 questions: How did you come up with the idea to...
March 11, 2016
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