This article previously was published in Cross-Border Magazine Turkish fashion brand Penti has been a success since the 1950s. The multichannel retailer has become a beloved brand by consumers over the world. Focusing on underwear fashion, Penti has become a market leader in intimates, beach wear, leg wear and home wear. What started with a store at Valikonağı Avenue has
A Real Cool Solution
This article previously was published in Cross-Border Magazine Have you ever ordered frozen food online? If so, you can imagine how unsatisfying it would be to receive your frozen veggies completely defrosted? Keeping food products chilled or frozen is a challenge that lots of online food retailers struggle with. There are solutions like plastic, or expensive EPS boxes, but
The Business With The Oktoberfest
This article previously was published in Cross-Border Magazine Author: Dirk Haschke, VP Sales DACH and eCommerce Operations Descartes Systems (Germany) GmbH How MOSER Trachten – a traditional giant with 38 branches – ingeniously master their e-commerce business. MOSER Trachten offers its customers on www.trachten.de more than 15,000 different, high-quality traditional
How to set up for Global Success
This article previously was published in Cross-Border Magazine How We Are Pentagon supports big brands to overcome challenges when entering marketplaces worldwide. Laurence Guy is founder and CEO of Pentagon Group. As a former eBay power seller, he knows the challenges of selling on marketplaces from first-hand experience. Having lived in Bangkok for two years, he has
Overcoming cross-border challenges: trust as one solution
The rise of e-commerce is continuing to grow at a rapid pace. The total transaction value of e-commerce worldwide is estimated to be $2,875,507 million in 2018[1], with a global user base of 2,818,000,000[2] estimated online shoppers. The US and China represent the biggest markets globally (when it comes to their online spending) whilst countries such as Argentina, India and