Research & Report

The future of e-commerce in the Netherlands, a Direct Link Report
The Dutch e-commerce market has high growth potential. Since 2020 the cross-border e-commerce spending grew from 564 million euros to 736 million euros in 2021. These results were shown by...
February 24, 2022
Direct Link report on E-commerce in Europe is here!
E-commerce in Europe has grown remarkably in the last year. For that reason, Direct Link report is vital. Especially nowadays, when is more important than ever to know the needs...
February 1, 2022
Direct Link Report: A look at e-commerce in Germany
As in previous years, Germany is one of the strongest e-commerce markets in Europe. 62,1 million consumers shopped online in 2021, representing 94% of the population that shops online. The...
January 20, 2022
Deliveries into Scandinavia: Tips and strategies with DirectLink
If you are an online retailer aiming to ship to the Scandinavian countries, you should know the market and the buying behavior of the customers.  When it comes to delivery...
January 4, 2022
Direct Link/PostNord released the E-Commerce report 2021!
Direct Link/PostNord released the E-Commerce report 2021! and you can get it for free. As borders were closed in Belgium due to the pandemic, creating uncertainty in cross-border trade 37%...
December 22, 2021
Learn more about the European e-commerce market in the latest E-commerce in Europe Report!
Direct Link creates borderless e-commerce solutions for global delivery. They are specialists in customer – specific delivery solutions and the distribution of e-commerce goods to anywhere in the world. They...
November 12, 2021
E-commerce Europe: €757 billion in 2020
In 2020, e-commerce within Europe has kept on growing. The total worth of European e-commerce grew to €757 billion last year. This is a 10% growth from €690 billion in...
September 28, 2021
Margin pressure, challenging logistics and a lack of actionable data are brands’ top pain points when selling on Amazon in EMEA
96.4% of brands are dealing with price erosion on the marketplace 85.2% of brands agree Amazon logistics are complex or expensive 83.3% of brands cite a lack of data or...
September 20, 2021
Millennials drive cross-border D2C e-commerce
More than half of Millennials have purchased goods directly from international brands in the past six months. Building on shopping habit that started in lockdown. According to eShopWorld’s (ESW) Global...
August 5, 2021
E-commerce Switzerland grows 25.8%
E-commerce in Switzerland experienced a significant growth last year, according to Ecommerce News. The value of goods ordered online and through distance selling increased by 25.8% to 13.3 billion Swiss...
June 22, 2021
31% of Aussie online shoppers have access to Amazon Prime, up by 63% in less than a year
24% have an Amazon Prime membership, 7% make use of someone else’s account. More than half of those aged 25-29 have access to a Prime account. 11% of members say...
June 21, 2021
84% of shoppers reject retailers with a poor returns experience
More than eight in ten (84%) online shoppers would turn their back on a retailer after a bad returns experience, according to InternetRetailing. Highlighting the power of returns as a...
May 27, 2021
Global consumer brands not yet optimising their Amazon.ae presence
50 consumer brands selling on Amazon.ae reviewed, average score of only 40% against a list of best practice criteria with beauty brand CeraVe the top performer. 6th May 2021, United Arab...
May 6, 2021
E-commerce DACH: surpasses €100 billion
For the very first time, e-commerce in Germany, Austria and Switzerland (DACH) reached a consolidated volume of more than €100 billion (including VAT). The German-speaking e-commerce markets are now generating...
April 7, 2021
Amazon will be the prime beneficiary of Germany’s online retail growth in 2021
Consumer poll reveals 45% of German online shoppers expect to spend more buying non-food goods online this year compared to 2020; 44% of Amazon shoppers expect to spend more. London,...
April 6, 2021
E-commerce Europe: 25.5% is cross-border
The online cross-border market in Europe was worth €146 billion in 2020. This is an increase of 35% compared to the situation one year before. Currently, the cross-border share represents...
April 2, 2021
E-commerce Netherlands: €26.6 billion in 2020
Dutch consumers spent € 26.6 billion on web shops in 2020, an increase of 7% compared to 2019. The total number of online purchases increased by 27% to 335 million....
March 17, 2021
93% of UK online shoppers bought from Amazon in the past year
Consumer poll shows the impact of lockdown on online shopping habits, and that Amazon will continue to be one of the biggest winners. London, UK – February 25, 2021 – Global...
February 26, 2021
UK Top500 retailers in 2021
Over the last year, UK retail has shifted inexorably online. The COVID-19 outbreak resulted in the UK's population being locked down. Pushing consumers towards buying online and accelerating a switch...
February 23, 2021
Pattern Europe Black Friday results released
Pattern Europe shared their recent Black Friday results showing how they have progressed in the region as an Amazon seller during 2020. For Black Friday itself, Pattern saw their sales on...
December 21, 2020
D2C e-commerce and how to get it right
Consumer brands have been seeking to establish direct relations with end customers for a range of reasons. For example, to generate deeper insights about consumer needs, to maintain control over their...
December 7, 2020
Research on cross-border commerce
What is the state of international commerce in B2B? Together with Copperberg, Intershop and Evident launched a research initiative that will inspire business decisions in 2021 and beyond. Do you...
December 3, 2020
48% of B2B orders in the Netherlands are placed online
The percentage of the employed labor force that placed an online business order in the past twelve months grew by 9%, from 39% in 2019 to 48% this year. This...
October 30, 2020
Descartes 3rd Annual E-commerce Survey
The e-commerce market is rapidly growing and continuously evolving. With COVID-19 driving much of the change, it is critical to understand what top performing companies are doing to adapt. Descartes,...
October 26, 2020
Europe: cross-border e-commerce worth €143 billion
The total cross-border e-commerce market in Europe represents a turnover of €143 billion in 2019 (excluding travel), according to Cross-Border Commerce Europe. 59% (€84 billion) of the turnover is generated...
September 28, 2020
Percentage of Aussie online shoppers buying from Amazon up more than 50% in a year – driven by lockdown
Consumer poll shows how lockdown has seen Australian consumers turn to online retailers, including Amazon, and they expect to continue shopping this way for the rest of 2020. Australia –...
September 14, 2020
The Netherlands: e-commerce turnover fell by 4%
For the first time in years, online spending in the Netherlands declined as a result of the COVID-19 crisis. According to the Thuiswinkel Markt Monitor the number of online purchases...
July 16, 2020
E-commerce Europe: €717 billion in 2020
At the end of 2020, the e-commerce in Europe is expected to be worth €717 billion, according to RetailX. This ultimately means an increase of 12.7% compared to last year....
July 13, 2020
E-commerce Germany: €103.4 billion in 2020
Germany is one of the most mature e-commerce markets in Europe. It is expected that the e-commerce in Germany will be worth €103.4 billion at the end of 2020. This...
June 29, 2020
E-commerce Hungary: €2.2 billion in 2019
Domestic online retail turnover in Hungary reached HUF 781 billion in 2019, which translates to €2.2 billion. This is an increase of 17% compared to the previous year, according to...
June 25, 2020
Turkey
E-commerce in Turkey reaches €10.76 billion
Last year e-commerce in Turkey was worth ₺83.1 billion. This translates to €10.76 billion. The Turkish e-commerce industry has had an increase of 39% compared to the year 2018. In...
May 4, 2020
Fashion Transparency Index 2020: H&M close to the top
The H&M Group along with Adidas, Reebok, Patagonia and Espirit are currently the world's most transparent major fashion brands. According to Fashion Revolution these brands score between 61-70% when it...
April 23, 2020
B2C E-commerce UK: €222 billion in 2020
By the end of 2020, RetailX predicts B2C e-commerce in the United Kingdom is worth €222.5 billion. This is an expected increase of almost 11% when comparing this to the...
April 15, 2020
Coupang: operating loss shrinks by a third in 2019 as e-commerce surges
One of South Korea's biggest e-commerce firms, Coupang, says its operating loss shrank by a third in 2019. It is helped by a 64% climb in revenue as it expanded...
April 14, 2020
Google reserves $800 million to support SMEs during COVID-19 crisis
Google aims to help address some of the challenges the world is facing while dealing with the coronavirus outbreak. To do this, the company reserves more than $800 million. Google...
March 30, 2020
Pinduoduo: 113% growth in 2019
Chinese e-commerce player Pinduoduo announced their financial results for 2019. The fast-growing technology platform is one of the leading Chinese e-commerce players. The company's turnover in 2019 grew 113% compared...
March 27, 2020
Nike: 20% of turnover comes from online sales
Footwear brand Nike sees a sharp increase in its online sales during this financial quarter. The online sales grew 36%. This means that online now accounts for 20% of all...
March 27, 2020
The Netherlands: online spending €25.8 billion
Dutch e-commerce spendings totalled €25.8 billion in 2019. This is an increase of 7% compared to 2018. Laptop and desktop are still the most popular shopping devices while mobile shopping...
March 12, 2020
1,350 Spanish SMEs exceed $500,000 in sales on Amazon Spain
Consumers on Amazon Spain seem to better find their way to Spanish online sellers on the platform. In 2019, 1,350 Spanish SME online marketplace sellers generated more than $500,000 in...
March 10, 2020
Safety test: 66% of products from non-EU shops fail
Six European consumers' associations conclude that two-thirds of products bought on non-EU online marketplaces fail safety tests. The investigated marketplaces in this extensive research are AliExpress, Amazon, eBay, LightInTheBox and...
March 2, 2020
UK Top 500 E-commerce Report 2020
Annually, Internet Retailing publishes the UK Top 500 online and multichannel retailers in the United Kingdom, featuring the best-performing shops in the United Kingdom. The list focuses on both retail...
February 25, 2020
Rising US consumer expectations in 2020
A study by RetailMeNot amongst online consumers in the United States revealed that consumer confidence reached historic high levels in 2019. Alongside the rise of confidence, the consumer expectations of...
February 25, 2020
The Netherlands: 23% pays with smartphone or wearable
Mobile payments are becoming increasingly popular amongst Dutch consumers. Almost 25% of the Dutch pays wireless with a mobile phone or wearable such as a smartphone. This is the result...
February 21, 2020
Practicology: omnichannel benchmarking research for Google to identify customer experience
Global digital consultancy Practicology – a Pattern company has delivered a second piece of omnichannel benchmarking research for Google to identify customer experience best practice among Europe’s retailers. The benchmarking research was...
February 3, 2020
German e-commerce market 2019: €76.2 billion
The German e-commerce market had a total value of €76.2 billion in 2019. The market grew by 11.6% compared to the situation in 2018. Mainly, the growth of the German...
January 24, 2020
UNCTAD Global E-commerce Ranking 2019: Europe continues to dominate
Research from the United Nations Conference on Trade and Development (UNCTAD), revealed that Europe remains by far the most prepared region for e-commerce. It has eight countries ranking in the...
January 17, 2020
Dutch consumers return the most online orders
In the Netherlands, the number of returned online purchases by consumers is the highest in all of Europe. A total of 13% of all orders is returned. This is higher...
January 14, 2020
More than 50% of European consumers have environmental impact in mind when shopping
The European Commission released its 2019 edition of the Consumer Conditions Scoreboard. It shows that the overall gap in consumer conditions is narrowing between the different regions of the EU....
December 10, 2019
French e-commerce to surpass €100 billion in 2019
French e-commerce association Fevad presented the results of its barometer research on online sales. With the holiday season coming up, total online sales are expected to exceed €100 billion in...
December 2, 2019
Research: Why do consumers fall for scams?
Scam season is approaching. While consumers are preparing to massively shop online for the holiday season, scammers are ramping up their websites. The Ecommerce Foundation surveyed 5200 consumers from 42...
October 31, 2019
Almost 40% of Dutch businesses order online
As the online B2B market is growing, Multiscope has performed research commissioned by Thuiswinkel.org and PostNL to create an overview of current trends. Of the more than 5000 respondents, almost...
October 2, 2019
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