Since the end of July, MediaMarkt is testing applications in in-store navigation and location-based services for the first time in Germany: In Gründau-Lieblos in Hesse, customers can use their smartphones to be guided precisely to their desired product in the market via an app and thus benefit from a faster and easier product search. This will also relieve salespeople, who will
The LEGO Group is stepping up on investments to realise global growth
The LEGO Group released its financial results for the first half of 2019. It also states to step up its investments to expand its global reach both physical and digital. During the first half of 2019, revenue grew 4% to DKK 14.8 billion compared to the same period last year. Consumer sales grew 5% while the brand was able to grow market share in its largest markets. Due to the
Zalando connects offline and online more
Zalando is expanding its cooperation with brick-and-mortar stores that are connected to the Zalando platform to 600 by the end of this year. This so-called 'Connected Retail Model' will be internationalised in 2019. "Connected Retail is a central component of the Zalando platform. 600 stores prove that the integration of online and offline channels has very positive effects for
Future Stores: Upgrading Bricks and Mortar
People are shopping online more than ever before, and while retail sales are suffering, e-commerce sales as a percentage continue to grow. So where does that leave the humble high-street store? The recent collapse of some major brand names has brought the necessity of moving with the times into sharp relief. Retailers have, for the most part, figured out how to be available