There has never been a better time to set up an e-commerce business. With set-up costs falling and technology improving, e-commerce start-ups through to SMEs have the opportunity to scale up quickly and drive global sales if they take the right approach. Let’s look at the five key reasons why SME e-commerce retailers are set for global success in the coming months and
How to set up for Global Success
This article previously was published in Cross-Border Magazine How We Are Pentagon supports big brands to overcome challenges when entering marketplaces worldwide. Laurence Guy is founder and CEO of Pentagon Group. As a former eBay power seller, he knows the challenges of selling on marketplaces from first-hand experience. Having lived in Bangkok for two years, he has
Geoblocking starts today!
Starting today, the new geoblocking regulation designed by the European Union comes into force. It means that customers from other countries can shop on a localised web shop and products cannot be refused to them. Not serving consumer depending on their geographical relations is called geoblocking. For example, by checking IP-addresses automatically on country code, the web
It’s almost time! Geoblocking regulation on its way
Starting December 3rd, it is forbidden for web shops to exclude or discriminate consumers based on their location. This has some implications for your shop. Research performed by the European Commission concludes that 36 percent of all European web shops do not sell cross-border. 27 percent of these web shops does this to prevent cross-border deliveries. 22 percent aims to not
Digital marketing: global spending near $100 billion
Last year, spending on digital marketing grew by 44% in the United States and Britain, bringing the total marketing value to $52 billion. A study estimates that the global outlays on such ways of advertising are approaching $100 billion. A significant increase in the use of digital marketing can be seen, as its appeal focuses on enabling brands to target their consumers