Nearly half of the consumer budget for tech and durable goods in 2020 will be occupied by the smartphone. In a research study by GfK, it is concluded that this is a total turnover of €444 billion. The demand for smartphones is expected to stay stable in 2020, after a slight decline of two per cent in units in 2019. An estimated 1.37 billion smartphones will be sold globally.
Online fashion shoppers spend more on their mobile devices than via their desktops, for the first time ever. A large-scale study done by Nosto shows that in the last quarter of last year, 46% of online spending on fashion was completed by a smartphone, whereas the desktop only accounted for 44%. By comparison, during the first quarter of the year, this ratio was 37 to
In the Netherlands, e-commerce was worth 22.5 billion euros in 2017. This is a growth of 13 percent compared to the situation one year before. The Dutch made a total of 201 million online purchases last year, 17 percent more than in 2016. This is what the Dutch e-commerce association Thuiswinkel.org concluded in their annual research 'the Thuiswinkel Markt Monitor'. About 56