Just as the COVID-19 pandemic has accelerated the shift online, so too has social commerce developed at a faster pace. Snapchat, Facebook and TikTok see consumers shift towards social commerce during COVID-19. Social commerce helps consumers discover products Snapchat believes that people want to shop wherever they are spending their time. That could be in a physical high
Social media is becoming an ever more relevant touchpoint with existing and potential customers in the online retail world. There are few online stores that do not engage in social media activities these days. Facebook, Instagram, and Twitter, for example, were used by almost all of the 500 biggest online stores by net sales in the US, the UK, and Germany in 2019. The global
The first retailers can now sell directly to UK customers on TikTok, through a new Shopify pilot. A limited number of retailers are now taking part in a TikTok Shopping pilot via Shopify. Soon all merchants that sell via Shopify will be able to add a shopping tab to their TikTok profile. This enables them to sync their product catalogues in order to create a mini-storefront.
According to Bas van Teylingen, chief creative officer and partner at online video agency Online Cookie Collective, it will not take long for fake influencers to get caught. Influencer marketing is still an unclear subject. As a YouTuber himself, Van Teylingen is able to provide clarity and show successful and less successful cases. Reading into the subject is extremely