Social Selling

Social Commerce Playbook for the Netherlands 2025

Social commerce—selling goods directly via social platforms—is no longer just a buzzword; it’s fast becoming a core retail channel in the Netherlands. With shifts in consumer behavior, technology, and regulation,...

October 1, 2025

The Impact of Social Selling in China in 2025: A Comprehensive Analysis

In 2025, China continues to lead the global social commerce revolution, integrating social media, live streaming, and e-commerce into a seamless consumer experience. This article delves into China's current social...

April 18, 2025

Spotlight On: Suzanne Pronk 'The Future of Live Commerce'

In today’s Spotlight On, Suzanne Pronk, founder of Yourshoppingstream.com, shares insights on the future of live commerce and what makes it successful. Can you briefly explain what Live commerce is...

February 19, 2025

TikTok Shop invites selected vendors to test its beta

TikTok Shop was originally tested with selected brands last year in the United States and is now expanding access to its in-profile product display option for selected users. As such,...

May 2, 2023

Luxury label Dior dives into social selling in China

The label is reportedly experimenting to better reach Chinese customers via the very popular social messaging app. Followers were given a unique opportunity to purchase a limited-edition bag directly through...

August 12, 2016