The label is reportedly experimenting to better reach Chinese customers via the very popular social messaging app. Followers were given a unique opportunity to purchase a limited-edition bag directly through a WeChat post. According to Luxurydaily.com, Christian Dior is the first high-end luxury label to sell an expensive designer bag directly through the app. Dior
About the cross-border Magazine
The Cross-Border Magazine is made by entrepreneurs, for entrepreneurs and has been designed to be a valuable and independent source on cross-border online trade.
Many entrepreneurs are still struggling with a number of aspects of international selling, and we offer the opportunity to learn from others by featuring case studies, success (and failure!) stories, and tips and advice from expert thought-leaders from around the world.
An expert panel offers insight into the challenges and opportunities sellers face when selling cross-border.