According to Emerce, there is a rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari. About 60% of the luxury fashion brands at least have a shop in the Chinese app. This is a significant increase compared to the year before (+36%). The fastest growing categories of brands with a shop on WeChat are luxury fashion stores
Luxury label Dior dives into social selling in China
The label is reportedly experimenting to better reach Chinese customers via the very popular social messaging app. Followers were given a unique opportunity to purchase a limited-edition bag directly through a WeChat post. According to Luxurydaily.com, Christian Dior is the first high-end luxury label to sell an expensive designer bag directly through the app. Dior