As the world becomes increasingly connected, it also becomes easier and cheaper to sell clothes, footwear and accessories to consumers in new countries. At the same time, as more people buy products online, the more sophisticated, streamlined and cost-effective the associated logistics become, making it faster and cheaper for sellers to reach their customers, wherever they may be.

The first section of the Checkout4Fashion whitepaper takes an in-depth look at the statistics associated with the fashion industry and the size of the opportunity available to brands willing to take advantage of both the digitalisation and internationalisation of consumer culture. The following sections address some of the questions that a fashion retailer must consider before selling their products online to multiple countries. The habits of online consumers are examined, as well as the best way to market your online products in new regions, the different means of getting your products to your customers, and how to look after your international customers after purchase.

The information provided should give retailers an idea of the various options available to them and how to choose the best ones for their business. The final part of the whitepaper focuses on China, which is quickly becoming the most significant market for the fashion industry. The world’s most populous country also acts as an indicator of worldwide sales of clothes, footwear and accessories in the years to come.

Check out the full 'Checkout4Fashion' guide, a collaboration between Salesupply UK, Infinity Blue and Oban International.

Download our new whitepaper now!

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Cross-border e-commerce is growing rapidly. This offers lots of opportunities for e-commerce players but requires focus.

Just like personal relationships, buying online involves a leap of faith. It is unlikely your target audience abroad knows your brand. Making sure your brand or business is trusted is crucial for international success.

We tend to be more trusting towards people and companies that are familiar or close to us, and can be somewhat sceptical for the unknown. In this whitepaper created by Trustpilot and Salesupply, several strategies to grow brand trust abroad, focused around localization, reputation, and delivery are outlined.

Get 15 tips and tricks to boost trust in your business, centred around these three tactics:

• Localisation and customer service
• Social proof and online reputation
• Delivery and check-out

The post Free whitepaper: How to Build a Trusted Brand Abroad? 15 Tips and Tricks. appeared first on Cross-Border Magazine.

As global e-commerce is growing rapidly and will continue to do so in the coming years, there will be an increasing number of online purchases that also causes an increase in the number of deliveries, delivery options and in higher consumer expectations. This means that there will be put extra pressure on an already complex last mile. New initiatives are being developed, including the concept of Green and Social delivery.

B2C Europe has written a whitepaper on this topic, which provides valuable insights in alternatives to the traditional delivery systems, the essential innovations in the field of sustainability and the involvement of the society, trends in sustainable e-commerce logistics, the views and attitudes of the European consumer and more. Download the whitepaper here.

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But despite all EU harmonization efforts, there are still local requirements and pitfalls for merchants who want to go abroad – from the local adaptation of
key processes such as payment methods, to legal and tax compliance, and of course consumer preferences. Each market has its pros and cons, and only the
biggest merchants and players in the market appear able to solve them. This whitepaper, however, will show a viable solution for SME players as well. Germany
is definitely one of the most attractive e-commerce markets in Europe – but entering this market “comes with a price“.

In this whitepaper, we’ll not only show what the “price“ of cross-border business for a merchant could be but also how to minimize the efforts for a successful go-to-market in Germany.

Together with its partners, idealo offers a highly pragmatic way both to start a cross-border business in Germany and to scale it as well – while remaining
compliant and overcoming most of the typical restrictions and obstacles to entering a mature market such as Germany.

Read the complete whitepaper by downloading it here!

Download

The post Whitepaper: How to target an additional 58 million online shoppers? - Crossing the border to Germany appeared first on Cross-Border Magazine.

Traditional brick-and-mortar retailers operating in the country face significant cost pressures in running their store estates and now see their revenue growth driven by online channels, while emerging pure plays continue to disrupt the market at a rapid pace. National Retail Federation (NRF) research estimates the US retail industry will grow between 3.7% and 4.2% year on year in 2017, while online and other non-store sales are expected to increase between 8% and 12%. It is clear what is driving industry revenues. Official government figures show that over the last decade, e-commerce has moved from having a 3.5% share of the overall US retail market to around 8.5% today. It is expected to continue to grow as a percentage of the total market, underlined by an encouraging demand
from consumers and an increased level of sophistication in terms of e-commerce technology.

Read more about the US e-commerce market in this Whitepaper by Pivot International and Payoneer by downloading it here.

The post Whitepaper: US Online Marketplaces: What to consider? appeared first on Cross-Border Magazine.

In today’s online shopping era there’s only one chance to make a good first impression. A positive unboxing experience is key in making this impression.

On behalf of Ranpak, Harris Interactive surveyed over 1000 online shoppers across Europe and the USA in July 2016 to uncover their brand packaging expectations and recent unboxing experiences focusing on in-the-box packaging materials. The results show a preference for paper packaging materials in order to increase consumer repurchase intention and loyalty. For more information, please contact Steffie Leszczynski, Manager Marketing Communications

Download the new whitepaper

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The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new markets. Localization is a necessary step for growth, but where do you start? In a handbook called Guide to cross-border localization written by Salesupply  in conjunction with gengo, both expert companies  help you lay the groundwork for a successful international strategy.

In order to meet the expectations of your visitors, translation of all your content is not enough. Localizing your online shop has many evident advantages for sellers: Localization drives engagement. It increases organic traffic, makes advertising easier and cheaper and increases the overall relevancy of a webshop. But does it really drive sales? The answer is yes. A localized website requires more than meets the eye. Selling in multiple markets through various channels, driving local branding while still maintaining a global identity—it’s a  hallenging conundrum that many brands and sellers have to tackle. This is especially true in an age where cross-border selling has shifted from being a retail trend to a part of many companies’ DNA.

The Basics of Localization
Localization aims at making your website functional to users from different geographical locations, countries and cultures. There are many localization decisions you have to make when selling overseas.

Localization embraces (any or all of) the following elements:

• Local conditions: Terms and conditions,
legal requirements
• Translation of contents
• Currency
• Pricing
• Fulfillment
• Customer service
• Address and Phone number
• Local return address
• Local (social) marketing

Levels of Service
Furthermore, you’ll need to choose the level of internationalization that your site will offer. Depending on the level of service you choose, your investment and customer accessibility will vary. The idea behind the internationalization grid is that you decide the level of investment depending on the market performance of the website and other channels in each market. With the grid, you can divide your markets
into four distinct categories that differ in the degree of localization effort. The grid is a dynamic concept; and markets can move up based on their performance.

Level 1:
A fully localized webshop, with a locally embedded
fulfillment system and native customer support, delivery
options and preferred payment methods. This approach
is viable for markets with huge potential or that show
steady growth.

Level 2:
A localized website, which is backed by an international
customer service team. Local payment methods and
delivery options are offered.

Level 3:
An English dot-com website backed by an international
customer service team that offers international payment
and delivery options.

Level 4:
A shop at an international marketplace such as Amazon
or eBay. The product catalog is translated, and there is a
native speaking customer service agent available.

Download the Whitepaper here

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